Area Sales Manager

MERINO INDUSTRIES LIMITED; Agra District; On-site; INR 400,000 - 700,000; Full time

Job summary

MERINO INDUSTRIES LIMITED is seeking a field sales professional in the Agra region to drive primary and secondary sales, manage distributors and retailers, and coordinate with architects and interior designers on laminate projects.

You will expand town penetration, ensure distribution, collect receivables, supervise guidelines, visit active sites, and use CRM and tools to implement initiatives with frontline teams.

Responsibilities

• Achieve secondary/primary sales targets and optimize product mix.
• Manage distributors and dealers; handle A/B class retailers and projects with Architects & Interior Designers.
• Drive town penetration, acquire new customers and retain existing ones.
• Ensure numeric distribution in each town.
• Collect receivables as per norms.
• Ensure distributors and dealers follow norms or guidelines.
• Visit sites where interior work is happening and engage carpenters applying Laminates on wood substrate.
• Communicate initiatives to frontline teams and align with market on secondary schemes.
• Ensure in-outlet visibilities are up to norms.
• Follow PJP for self and team.
• Utilize CRM system and other tools.

Skills

CRM usage

Distributor management

Retail management

Site visits

Tools

CRM software

Job description

Role & responsibilities

• Ensure achieving of Secondary / Primary Sales targets; and ensure right product Mix
• Will be required to do Distributor / dealer management & Secondary management from Retailers. Handle A, B class retailers, along with Distributors; handling Projects and dealing with Architects & Interior Designers.
• Ensure Town penetration, ensure new customer acquisition, and existing customer retention
• Ensure Numeric Distribution in each town
• Ensure Collections of Receivables as per norms
• Ensure distributors and dealers work as per Norms or Guidelines
• Will also be required to visit sites as part of his working, sites where Interior Work is happening / and engage with Carpenters who apply Laminates product category on Wood Substrate.
• Ensures timely communication of all initiatives to all Front liners. Timely communication of secondary schemes to team, to market, and ensure smooth implementation.
• Ensure all visibilities in outlets are put up as per norms
• Ensure PJP is followed for self, and team
• Usage of CRM system and other Tools