Regional Sales Manager

Zodiac HR Consultants; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Zodiac HR Consultants in Chennai is seeking a dynamic Sales & Business Development professional to drive regional growth. You will lead distributor networks, expand market presence and align plans with company objectives.

The role emphasizes channel management, retail coverage, and team leadership, with a focus on planning, execution and performance reviews to achieve targets.

Responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned region.
• Develop and execute regional sales plans in line with company objectives.
• Increase distribution and market penetration of company products.
• Identify new markets, distributors, dealers and business opportunities.
• Drive sales of existing products as well as new product launches.
• Monitor primary and secondary sales on a regular basis.
• Appoint,develop and manage distributors as per company policy.
• Ensure adequate distributor stock and product availability in the market.
• Monitor distributor performance, ROI, inventory and outstanding payments.
• Improve distributor productivity and territory coverage.
• Maintain healthy channel relationships and resolve operational issues.
• Ensure adherence to company pricing, schemes and credit policies.
• Strengthen general trade and retail distribution.
• Improve outlet coverage, numeric distribution and product visibility.
• Monitor competitor activities, pricing, schemes and new launches.
• Conduct regular market visits and gather market intelligence.
• Develop plans for increasing product penetration in existing territories.
• Lead,motivate and monitor the regional sales team.
• Set individual targets and KRAs for Sales Officers/Territory Sales Officers.
• Conduct regular review meetings and performance evaluations.
• Coach the team on sales techniques, distributor management and market execution.
• Ensure effective beat planning and productive field coverage.

Job description

Role & responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly and annual sales targets for the assigned region.
• Develop and execute regional sales plans in line with company objectives.
• Increase distribution and market penetration of company products.
• Identify new markets, distributors, dealers and business opportunities.
• Drive sales of existing products as well as new product launches.
• Monitor primary and secondary sales on a regular basis.

2. Distributor & Channel Management

• Appoint,develop and manage distributors as per company policy.
• Ensure adequate distributor stock and product availability in the market.
• Monitor distributor performance, ROI, inventory and outstanding payments.
• Improve distributor productivity and territory coverage.
• Maintain healthy channel relationships and resolve operational issues.
• Ensure adherence to company pricing, schemes and credit policies.

3. Retail & Market Coverage

• Strengthen general trade and retail distribution.
• Improve outlet coverage, numeric distribution and product visibility.
• Monitor competitor activities, pricing, schemes and new launches.
• Conduct regular market visits and gather market intelligence.
• Develop plans for increasing product penetration in existing territories.

4. Sales Team Management

• Lead,motivate and monitor the regional sales team.
• Set individual targets and KRAs for Sales Officers/Territory Sales Officers.
• Conduct regular review meetings and performance evaluations.
• Coach the team on sales techniques, distributor management and market execution.
• Ensure effective beat planning and productive field coverage.