Area Sales Manager

Gokul Snacks; Mahesana, Palanpur, Himatnagar; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Gokul Snacks in India seeks a dynamic Sales Leader to drive distributor and retailer growth, design and execute sales plans, and manage a high-performing field force.

You will oversee revenue targets, expand the distributor network, ensure customer satisfaction, and coordinate with teams to deliver profitable growth. This role emphasizes strategic execution, stakeholder management, and a data-driven approach to sales success.

Qualifications

• Experience in designing and implementing sales strategies for distributors and retailers.
• Ability to drive market share growth and profitability through channel partners.
• Strong leadership and team management skills in a fast-paced consumer goods environment.

Responsibilities

• Implement sales plans and market intelligence to grow market share and profitability.
• Set guidelines for channel partners (Distributors and Retailers) and ensure smooth operations.
• Provide updates to superiors on targets and expansion plans.

Skills

Sales strategy

Channel management

CRM training

Team leadership

Tools

Sales Force CRM

ERP

Job description

Job Purpose/Objective:

The position will serve the defined geography and will be the key enabler in designing and implementing company sales strategy through distributors and retailers in alignment of companys targets and forecasts. He will create and nurture high performance sales force and lead them to generate hit revenue forecasts and meet customer needs through a vibrant distribution channel system that results into achievement of organizational objectives.

Roles and Responsibilities

Business Driven:

• Implement sales plan, market intelligence system, strategies and policies with a view to increase/sustain market share and profitability in keeping mind the competitions activities, demand-supply scenario and regulatory issues.
• Implement policies and guidelines for smooth functioning and satisfaction of channel partners like Distributors and Retailers.
• To provide Superiors/Sales Team on updates regarding sales targets and projects (existing & new expansion plans).
• To create and communicate distributor plan which earns reputation for exceeding growth charts.
• Achieve Targets for Revenue, Reach, Profitability and New Distributor Expansions.
• Drive customer (distributors/retailers) advocacy for the brand.
• Resolve customer complaints in coordination with Team by investigating problems, developing solutions and suggesting management w.r.t key sales metrics and escalate them to upper vertical (Fortnightly).
• Coordinate the business plan with Team.

Process Driven:

• Implement policies for establishing a robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and their growth.
• Manage the complete sales cycle from business development and customer acquisition to receipt of payment.
• Capability building and maximizing value by strictly adhering to safe, ethical and complaint behavior for all activities in the market including company processes for Distributor Agreement/Claim Management

People Drive:

• Advance ones own professional and technical knowledge by attending sales workshop and other educational trainings and through relevant industry publications.
• Train sales force on CRM system, proper sales technique and management of customer interaction.
• Conduct Monthly distributor/Team performance reviews, which consists of robust review of key prospects and accounts at risk and thorough review of Key Sales Metrics to drive accountability for sales results.
• Ensuring optimum utilization of CRM tools and systems like Sales Force, ERP, etc
• Recruit, nurture and prosper a high performance sales team.
• Adopt and utilize the GSPL mindset which is a business where everyone is committed to the growth of our business, to deeply value our customers, to empower our people and to embrace change and challenge the status quo.