Account Manager

Dentsu Global Services; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Global Services in Chennai seeks an Account Manager – TV Activation (L30) with 4–9 years of experience to lead end-to-end television campaigns, translating plans into schedules and coordinating with broadcasters and internal teams. You will monitor delivery, optimize campaigns, and ensure accurate reporting and billing.

The role requires strong numerical and analytical skills, excellent negotiation and communication abilities, and the capacity to manage multiple campaigns and stakeholders

Qualifications

• 4–9 years of experience in TV activation.
• Experience in television media planning, buying and end-to-end campaign execution.
• Proficiency with Mediaocean and Prisma.
• Understanding of BARc data, GRPs, CPRP, reach and TV ratings.

Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make-goods.
• Prepare campaign reports, post-campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Skills

TV activation

Media planning

Media buying

Mediaocean

Prisma

GRPs

Reach

TV ratings

Analytical skills

Negotiation

Tools

Mediaocean

Prisma

Job description

Job Description:

We’re Hiring | Account Manager – AVTV (L30)

We are looking for an experienced AVTV professional with strong media planning capabilities and hands‑on experience in Mediaocean to join our Media team.

Job Description – TV Activation

Role: Account Manager – TV Activation

Level: L30

Experience: 4–9 years

Role Overview

We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make‑goods.
• Prepare campaign reports, post‑campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Required Skills

• Strong hands‑on experience in TV activation, media planning and buying.
• Proficiency in Mediaocean and Prisma.
• Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.
• Experience in campaign monitoring, optimization, reporting and reconciliation.
• Strong numerical, analytical and negotiation skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication and problem‑solving abilities.

Preferred Candidate Profile

• 4–9 years of relevant experience in television media activation.
• Experience working with a media agency or handling large‑scale TV campaigns.
• Ability to independently manage campaigns from planning handover through closure.

Requirements: