Manager

Zenith; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Zenith is seeking an experienced Integrated Media Buying professional in Mumbai with 4+ years in offline media planning and buying. You will manage end-to-end media buying across TV, Print, Radio and OOH, working with clients, media owners and internal teams to deliver campaigns on time and within budget.

The role emphasizes hands-on execution, negotiation with broadcasters and vendors, and post-buy analysis using BARС data to optimize reach and GRPs.

Qualifications

• 4+ years of experience in Offline Media Buying / Media Planning / Integrated Media.
• Hands-on TV media buying experience preferred.
• Understanding of BARC, GRPs, Reach, Frequency and CPRP.
• Experience across TV, Print, Radio and OOH.
• Strong media negotiation and vendor management skills.
• Understanding of media rates, inventory and commercial negotiations.
• Strong Excel and PowerPoint skills.
• Excellent analytical and numerical abilities.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Plan and execute offline media buying campaigns across TV, Print, Radio and OOH.
• Work with planning teams to translate plans into buying strategies.
• Handle TV buying and spot negotiations across channels and markets.
• Use BARС data to evaluate channels, programs, audience profiles, GRPs, reach and frequency.
• Negotiate with broadcasters, publishers, radio stations and OOH vendors for competitive rates.
• Evaluate media proposals, inventory availability and terms.
• Manage campaign bookings, schedules, release orders and execution.
• Monitor delivery against planned GRPs, reach, frequency and spends.
• Coordinate with media owners and internal teams for smooth execution.
• Prepare post-buy reports and campaign performance analysis.
• Manage media budgets and ensure efficient spending.
• Maintain relationships with media vendors and publishers.
• Support integrated media campaigns involving Offline + Digital channels.
• Prepare regular updates and reports for stakeholders.

Skills

Offline media

TV buying

Media planning

Negotiation

BARC data

Stakeholder management

Excel

PowerPoint

Campaign analysis

Tools

Excel

PowerPoint

Job description

We are looking for an experienced Integrated Media Buying professional with 4+ years of experience in offline media planning and buying. The ideal candidate should have strong hands‑on experience across TV, Print, Radio and OOH, with a strong understanding of media rates, negotiations, inventory, campaign execution and post‑campaign analysis.

The candidate will be responsible for managing media buying activities end‑to‑end while working closely with clients, media owners, internal planning teams and other stakeholders.

Key Responsibilities

• Plan and execute offline media buying campaigns across TV, Print, Radio and OOH.
• Work with media planning teams to translate media plans into effective buying strategies.
• Handle TV buying and spot negotiations across channels and markets.
• Use BARC data to evaluate channels, programs, audience profiles, GRPs, reach and frequency.
• Negotiate with broadcasters, publishers, radio stations and OOH vendors to secure competitive rates and value additions.
• Evaluate media proposals, inventory availability and commercial terms.
• Manage campaign bookings, schedules, release orders and execution.
• Monitor campaign delivery against planned GRPs, reach, frequency and spends.
• Coordinate with media owners and internal teams to ensure smooth campaign execution.
• Track actual versus planned media delivery and highlight any discrepancies.
• Prepare post‑buy reports and campaign performance analysis.
• Manage media budgets and ensure efficient utilization of spends.
• Maintain strong relationships with media vendors and publishers.
• Support integrated media campaigns involving Offline + Digital channels.
• Prepare regular campaign updates and reports for internal and client stakeholders.

Required Skills

• 4+ years of experience in Offline Media Buying / Media Planning / Integrated Media.
• Strong hands‑on experience in TV media buying is preferred.
• Good understanding of BARC, GRPs, Reach, Frequency and CPRP.
• Experience across TV, Print, Radio and OOH.
• Strong media negotiation and vendor management skills.
• Good understanding of media rates, inventory and commercial negotiations.
• Strong Excel and PowerPoint skills.
• Good analytical and numerical skills.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Ideal Candidate

We are looking for someone who is hands‑on with media buying, particularly TV buying, rather than someone who has worked only on media strategy or planning.

Candidates from media agencies / advertising agencies with experience managing large‑scale offline campaigns and working directly with media owners would be preferred.