Media Planner

R K SWAMY Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

R K SWAMY Limited in Mumbai invites an experienced Media Planner to lead integrated campaigns across TV, Print and Radio. You will translate client briefs into effective strategies and coordinate with internal teams to ensure flawless execution.

As an expert in media research and analytics, you will analyze audiences, measure reach and frequency, and optimize campaigns. Proficiency in Excel and PowerPoint, strong negotiation, and ability to manage multiple clients is essential.

Qualifications

• 8–10 years of experience in media planning, preferably in an agency.
• Hands-on planning across TV, Print and Radio campaigns.
• Strong knowledge of media research, audience measurement, and analytics.
• Knowledge of BAR C? and other media research tools.
• Strong understanding of GRP/TRP, reach, frequency, CPRP, cost efficiency, and media ROI.
• Strong analytical and numerical skills.
• Proficiency in MS Excel and PowerPoint.

Responsibilities

• Develop and execute integrated media plans across TV, Print and Radio based on client objectives and campaign requirements.
• Understand client briefs and translate them into effective media strategies and plans.
• Conduct audience, market, and competitive analysis to identify relevant media opportunities.
• Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
• Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
• Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
• Monitor campaign performance and provide regular analysis and optimization recommendations.
• Prepare media plans, post-campaign reports, presentations, and performance summaries.
• Work with research and media measurement tools to analyse audience behaviour and media consumption.
• Track industry trends, media developments, and changes in consumer behaviour.
• Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
• Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.

Skills

TV planning

Print planning

Radio planning

Media analytics

BARC knowledge

GRP/TRP basics

MS Excel

PowerPoint

Client management

Negotiation

Job description

We are looking for an experienced Media Planner with strong expertise in planning and executing media campaigns across TV, Print, and Radio.

Key Responsibilities

• Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
• Understand client briefs and translate them into effective media strategies and plans.
• Conduct audience, market, and competitive analysis to identify relevant media opportunities.
• Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
• Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
• Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
• Monitor campaign performance and provide regular analysis and optimization recommendations.
• Prepare media plans, post-campaign reports, presentations, and performance summaries.
• Work with research and media measurement tools to analyse audience behaviour and media consumption.
• Track industry trends, media developments, and changes in consumer behaviour.
• Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
• Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.

Desired Skills & Competencies

• 8-10 years of experience in media planning, preferably with an advertising/media agency.
• Strong hands-on experience in TV, Print, and Radio planning.
• Good understanding of media research, audience measurement, and campaign analytics.
• Knowledge of BARC and other relevant media research/planning tools.
• Strong understanding of GRP/TRP, reach, frequency, CPRP, cost efficiency, and media ROI.
• Strong analytical and numerical skills.
• Proficiency in MS Excel and PowerPoint.
• Good communication and presentation skills.
• Ability to manage multiple clients and campaigns simultaneously.
• Strong negotiation, coordination, and problem-solving skills.
• Ability to independently handle media planning assignments and interact with clients.