Media Buying - Group Head

Publicis Groupe; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

A leading media agency is seeking an experienced Media Buying professional in Mumbai to manage end-to-end media buying operations. The ideal candidate must have expertise in negotiating TV and Digital media buys, analytical skills for evaluating campaign performance, and experience with large FMCG brands. Responsibilities include client communication, campaign execution, and reporting. This is an excellent opportunity for a detail-oriented professional to thrive in a dynamic environment.

Qualifications

• Strong expertise in TV and Digital media buying.
• Experience handling large FMCG and multi-category brands.
• Excellent client servicing and stakeholder management skills.

Responsibilities

• Plan, negotiate, and execute TV and Digital media buys across channels.
• Manage end-to-end campaign execution.
• Prepare weekly and monthly performance reports.
• Manage end-to-end client communication.
• Handle end-to-end campaign execution from planning to post-campaign analysis.
• Track BAR C pre vs post data, CPRP, GRPs, and overall campaign effectiveness.
• Conduct channel and program optimization to maximize ROI and visibility.
• Manage planned vs actual consumption, make-goods, and post logs.
• Prepare weekly and monthly performance reports, including deal recon and spend tracking.
• Analyze top programs, channel trends, and campaign-level performance metrics.
• Provide data-backed buying rationale and performance explanations to clients.
• Manage end-to-end client communication, approvals, clarifications, and campaign updates.
• Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.
• Support client meetings with insights on buying strategy, performance, and optimization opportunities.
• Handle sponsorship discussions and media integrations in alignment with brand goals.
• Maintain impact property trackers, booking status sheets, and reconciliation trackers.
• Ensure timely release orders, billing coordination, and deal closures.
• Manage multiple campaigns and timelines with attention to detail.
• Experience handling large FMCG and multi-category brands.
• Exposure to Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brands.
• Strong media negotiation and buying expertise.
• Deep understanding of TV buying metrics (BARC, CPRP, GRPs).
• Inventory and deal management.
• Analytical mindset with strong reporting skills.
• Excellent client servicing and stakeholder management.
• Ability to work under pressure and manage multiple campaigns.
• Strong proficiency in MS Excel and PowerPoint.

Skills

Media buying expertise

Negotiation skills

Analytical mindset

Client servicing

MS Excel proficiency

PowerPoint proficiency

Data analysis

Reporting

Budget management

Stakeholder management

Education

Bachelor’s degree in Management, Commerce, or related field

Tools

MS Excel

PowerPoint

Job description

We are looking for an experienced Media Buying professional with strong expertise in TV and Digital media buying, vendor negotiations, inventory management, and campaign performance evaluation. The role requires hands-on ownership of end-to-end buying operations, client communication, and delivery of cost-efficient, high-impact media solutions for large brand accounts.

Key Responsibilities

Media Buying & Negotiation

• Plan, negotiate, and execute TV and Digital media buys across channels and platforms.
• Manage inventory, rate negotiations, spot positions, sponsorships, and impact properties.
• Evaluate deals against brand objectives, target audience, and cost benchmarks.
• Set and ensure execution of buying benchmarks across campaigns.

Campaign Execution & Optimization

• Handle end-to-end campaign execution from planning and scheduling to release orders and post-campaign analysis.
• Track BARC pre vs post data, CPRP, GRPs, and overall campaign effectiveness.
• Conduct channel and program optimization to maximize ROI and visibility.
• Manage planned vs actual consumption, make-goods, and post logs.

Reporting & Analysis

• Prepare weekly and monthly performance reports, including deal recon and spend tracking.
• Analyze top programs, channel trends, and campaign-level performance metrics.
• Provide data-backed buying rationale and performance explanations to clients.

Client & Stakeholder Management

• Manage end-to-end client communication, including approvals, clarifications, and campaign updates.
• Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.
• Support client meetings with insights on buying strategy, performance, and optimization opportunities.
• Handle sponsorship discussions and media integrations in alignment with brand goals.

Operational Excellence

• Maintain impact property trackers, booking status sheets, and reconciliation trackers.
• Ensure timely release orders, billing coordination, and deal closures.
• Manage multiple campaigns and timelines while maintaining high attention to detail.

Clients & Categories Exposure

• Experience handling large FMCG and multi-category brands
• Exposure to clients such as Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brands
• Strong media negotiation and buying expertise
• Deep understanding of TV buying metrics (BARC, CPRP, GRPs)
• Inventory and deal management
• Analytical mindset with strong reporting skills
• Excellent client servicing and stakeholder management
• Ability to work under pressure and manage multiple campaigns
• Strong proficiency in MS Excel and PowerPoint

Preferred Background

• Experience in network agencies (GroupM / Wavemaker / large media agencies)
• Hands-on exposure to TV, Radio, and Digital buying
• Bachelor’s degree in Management, Commerce, or related field