Account Manager - Programmatic

dentsu; Chennai District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Paragon in Chennai is seeking a Programmatic Campaign Manager to implement and execute end-to-end programs using Dv360 and TTD, aligning with agreed strategy to meet performance targets.

You will assist in setup, tagging, tracking, and reporting, while collaborating with senior team members to drive client success across time zones.

Qualifications

• 3 to 8 years of experience in a campaign management role in advertising and online media marketing.
• Understanding of DSPs (TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (CM360, Flashtalking).
• Willingness to learn new technologies and platforms quickly.

Responsibilities

• Assist in campaign setup, amendments, and creative checks for programmatic campaigns.
• Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Collaborate with senior team members to meet client objectives.
• Pull and analyze reports from multiple platforms to update campaign performance reports.

Skills

Programmatic campaigns

DSP knowledge

Ad tech

Campaign reporting

Tools

DV360

TTD

Xandr

CM360

Flashtalking

Job description

The purpose of this role is to implement and execute Programmatic campaigns, Majorly using Dv360 & TTD platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description

Key Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.

• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.

• Work closely with senior team members to meet client’s objectives.

• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Requirements– Must Have

• 3 to 8 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

• Understanding and knowledge of DSPs(e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).

• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.

• Basic understanding of pixel and pixel management.

• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements– Good to Have

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.

• Experience in an analytical, results-oriented environment with external customer interaction.

• Attention to detail and a sense of accountability is required.

Platform Experience: Must Have

• 3 to 8 yrs. of experience working on these platforms like DV360 for end-to-end campaign processes.

Additional Information

• Works as a member of the team and cross-functional teams

• Ability to lead/own internal & vendor meetings and communication.

• Have an aptitude for basic mathematical concepts

• Possess excellent verbal and written communication skills

• Ability to prioritize tasks and meet all deadlines while producing quality.

• Ability to aggregate and communicate data to support recommendations

• Ability to follow through on assigned tasks with minimal supervision

• Passion and curiosity for media, brands & digital activation

• Flexible to work across different time zones/shifts (including night shift)

Location

DGS India - Chennai - Anna Nagar Tyche Towers

Brand

Paragon

Time Type

Full time

Contract Type

Permanent