ADS SPECIALIST

Made for Ayura; Jakarta Selatan; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Made for Ayura is seeking an Ads Specialist to plan, execute, and optimize digital advertising campaigns across Meta, Google, and TikTok for OORA Skinlabs clinics. You will focus on ROAS, audience targeting, and creative testing to drive bookings and revenue growth.

The role requires a minimum of 3 years in digital advertising, with hands-on Meta and Google Ads experience; TikTok Ads is a plus. Collaboration with CRM and clinic teams is essential for lead quality and conversions.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years of digital advertising experience.
• Hands-on with Meta Ads and Google Ads; TikTok Ads a plus.
• Strong understanding of metrics, tracking, and optimization.
• Experience in lead generation and performance marketing.
• Experience in beauty/skincare or healthcare a plus.

Responsibilities

• Plan, execute, and manage paid campaigns across digital platforms.
• Develop strategies aligned with marketing objectives and revenue targets.
• Manage campaign structures, audience segmentation, placements, bidding, and budgets.
• Monitor daily performance; optimize reach, engagement, leads, and CPL/CPA/ROAS.
• Conduct A/B testing on creatives, copy, audiences, and strategies.
• Coordinate with CRM, sales, and clinic teams to monitor lead quality and conversions.
• Prepare performance reports including spend, impressions, reach, clicks, leads, and ROAS.
• Collaborate with Marketing, Content, Design, and CRM teams on creatives and messaging.
• Ensure budgets stay within approved limits.

Skills

Meta Ads

Google Ads

TikTok Ads

Audience targeting

A/B testing

Lead generation

Campaign optimization

Performance marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Excel

Advertising analytics tools

Job description

The Ads Specialist is responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to increase brand awareness, generate qualified leads, drive customer acquisition, and support revenue growth across OORA Skinlabs' clinic branches. The role focuses on maximizing advertising performance and return on advertising spend (ROAS) through data-driven strategies, audience targeting, creative testing, and continuous campaign optimization.

Key responsibilities

• Plan, execute, and manage paid advertising campaigns across digital platforms, including Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, and other relevant advertising channels
• Develop advertising strategies aligned with marketing objectives, promotional campaigns, and clinic revenue targets
• Manage campaign structures, audience segmentation, targeting, placements, bidding strategies, and advertising budgets
• Monitor daily campaign performance and optimize advertisements to improve reach, engagement, lead quality, conversion rates, and cost efficiency
• Conduct A/B testing on ad creatives, copywriting, audience segments, and campaign strategies
• Develop campaigns to generate potential customer leads and increase treatment bookings across clinic branches
• Coordinate with the CRM, sales, and clinic teams to monitor lead quality, follow-up progress, and booking conversion rates
• Prepare regular advertising performance reports, including spending, impressions, reach, clicks, leads, conversions, CPL, CPA, and ROAS
• Collaborate with the Marketing, Content, Design, and CRM teams to develop effective advertising creatives and messaging
• Manage advertising budgets efficiently and ensure spending remains within approved limits

About you

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field; equivalent practical experience may be considered
• Minimum 3 years of experience in digital advertising, paid media, or performance marketing
• Hands-on experience managing Meta Ads and Google Ads; experience with TikTok Ads is an advantage
• Strong understanding of digital advertising metrics, audience targeting, conversion tracking, and campaign optimization
• Proficient in analyzing campaign data and preparing performance reports using spreadsheets and advertising analytics tools
• Experience in lead generation, customer acquisition, and performance marketing is preferred
• Experience in the beauty, skincare, aesthetic clinic, healthcare, or service industries is an advantage
• Strong analytical, problem-solving, communication, and time-management skills
• Ability to manage multiple campaigns and work collaboratively with cross-functional teams
• Results-oriented, detail-oriented, and proactive in identifying opportunities for improvement