Paid Ads Specialist

PT Ultra Sakti; Jakarta Utara; On-site; IDN 111,600,000 - 200,880,000; Full time

Job summary

PT Ultra Sakti is seeking a proactive Performance Marketing specialist to manage and optimize campaigns across major ad platforms from its Jakarta base. You will analyze key metrics, run tests, and collaborate with Marketing, Creative, and E-commerce teams to drive sales targets.

The ideal candidate has 1–2 years in performance marketing, hands-on experience with Meta, TikTok and Google Ads, and strong data interpretation skills to convert results into strategic improvements.

Qualifications

• Hands-on experience in performance marketing, paid media or digital advertising.
• Ability to translate campaign results into actionable insights.
• Experience with cosmetics, skincare, beauty, personal care or e-commerce is preferred.

Responsibilities

• Plan, run, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.
• Monitor campaign performance, analyze ROAS, CPA, CTR, and conversions to identify improvements.
• Conduct A/B testing on audiences, creatives, and strategies to boost results.
• Collaborate with Marketing, Creative, and E-commerce teams on data-driven campaigns.
• Prepare campaign performance reports and provide actionable recommendations.

Skills

Analytical skills

Data-driven campaigns

Campaign optimization

A/B testing

Cross-functional collaboration

Performance monitoring

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

• Plan, run, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.
• Monitor campaign performance, analyze key metrics such as ROAS, CPA, CTR, and conversion, and identify opportunities for improvement.
• Conduct A/B testing on audiences, creatives, and campaign strategies to improve campaign performance.
• Collaborate with Marketing, Creative, and E-commerce teams to develop data-driven campaigns that support business and sales targets.
• Prepare campaign performance reports and provide actionable recommendations for future campaigns.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related fields.
• Minimum 1–2 years of experience in Performance Marketing, Paid Media, Digital Advertising, or a similar role.
• Hands-on experience with Meta Ads, TikTok Ads, and/or Google Ads, with a good understanding of campaign optimization and performance metrics.
• Strong analytical skills, comfortable working with data, and able to translate campaign results into actionable insights.
• Experience in cosmetics, skincare, beauty, personal care, FMCG, or e-commerce is highly preferred.