Beauty Digital Ads Lead Gen Specialist

Scarlett Indonesia

Indonesia

On-site

IDR 120,000,000 - 240,000,000

Full time

2 days ago

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Job summary

Scarlett Indonesia is seeking a Marketing Specialist to develop and optimize digital campaigns across Google Ads, Meta, Instagram, TikTok, and programmatic channels. You will manage the customer journey from initial ad exposure to booking and treatment, collaborating with CRM, CS, and clinic teams to improve lead quality and conversion.

The ideal candidate has 2+ years in advertising platforms within the beauty sector, strong data analysis skills, and a passion for beauty trends.

Qualifications

Hold a Bachelor's Degree in a relevant field such as Marketing, Digital Marketing, Communication, or related majors.
Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers.
Possess a strong understanding in handling lead generation campaigns.
Comfortable with data analysis and the ability to make data-driven decisions.
Demonstrate a personal passion for the beauty industry and knowledge of beauty trends.

Responsibilities

Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
Manage the customer journey from Ads to Lead, Consultation, Booking, and conversion to Treatment.
Work with CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
Develop audience, offer, content, and creative strategies based on clinic customer behavior.
Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
Provide regular campaign performance analysis and actionable recommendations.