Senior Ads Specialist

PT XMOTORS INTERNATIONAL GROUP; Jakarta Utara; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT XMOTORS INTERNATIONAL GROUP in Jakarta is seeking a digital advertising specialist to plan, execute and optimize campaigns across Meta Ads and Google Ads. You will develop audience strategies and manage budgets to maximize ROI, while tracking CPL, CVR, and ROAS.

You will analyze the funnel from clicks to transactions, run A/B tests, and collaborate with design teams to create effective creatives, with regular performance reporting and growth-oriented strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years in digital advertising, especially Meta Ads and Google Ads.
• Proficient in Meta Ads Manager and Google Ads.
• Strong understanding of funnels, targeting, and conversion optimization.
• Strong analytical and problem-solving skills with proven campaign optimization experience.
• Familiar with CPL, CVR, ROI, ROAS.
• Experience in A/B testing, budget management, and performance reporting.
• Strong communication and collaboration skills.
• Fluent in English, both spoken and written.
• Experience in retail, automotive, or franchise industry is a plus.

Responsibilities

• Plan, execute, manage, and optimize digital advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube).
• Develop campaign structures and audience strategies including cold audiences, retargeting, and lookalike audiences.
• Monitor campaign performance and optimize advertising activities based on data insights.
• Manage and allocate advertising budgets strategically to maximize effectiveness and ROI.
• Track and optimize KPIs including CPL, CVR, and ROAS.
• Analyze the conversion funnel from clicks to transactions and identify improvement opportunities.
• Conduct A/B testing on audiences, creatives, messaging, and settings to improve performance.
• Collaborate with design and social media teams to develop effective creatives.
• Prepare regular performance reports and provide actionable recommendations.
• Develop scalable and repeatable advertising strategies to support business growth.

Skills

Meta Ads Manager

Google Ads

Campaign optimization

Budget management

A/B testing

Analytics

Reporting

English

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Plan, execute, manage, and optimize digital advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube).

Develop campaign structures and audience strategies, including cold audiences, retargeting, and lookalike audiences.

Monitor campaign performance and optimize advertising activities based on data insights.

Manage and allocate advertising budgets strategically to maximize campaign effectiveness and return on investment.

Track and optimize key performance indicators, including Cost per Lead (CPL), Conversion Rate (CVR), and Return on Ad Spend (ROAS).

Analyze the conversion funnel, from clicks and leads to transactions, and identify opportunities for improvement.

Conduct A/B testing on audiences, creatives, messaging, and campaign settings to improve performance.

Collaborate with the design and social media teams to develop effective advertising creatives aligned with campaign objectives.

Prepare regular performance reports, analyze campaign results and provide actionable recommendations.

Develop scalable and repeatable advertising strategies to support business growth.

Qualifications

Bachelor's degree in Marketing, Communication, Business, or a related field.

Minimum 3 years of experience in digital advertising, particularly Meta Ads and Google Ads.

Proficient in Meta Ads Manager and Google Ads.

Strong understanding of marketing funnels, audience targeting, and conversion optimization.

Strong analytical and problem-solving skills, with proven experience in campaign optimization.

Familiar with key advertising metrics, including CPL, CVR, ROI, and ROAS.

Experienced in A/B testing, advertising budget management, and performance reporting.

Strong communication and collaboration skills.

Fluent in English, both spoken and written.

Experience in the retail, automotive, or franchise industry is a plus.