Paid Media Sr. Specialist

Arya Noble; Jakarta Selatan; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Arya Noble in Jakarta Selatan seeks a results-driven Digital Marketing Manager to lead paid and organic campaigns across platforms.

You will analyze performance, optimize CTR, manage budgets, coordinate with content and product teams, and report marketing outcomes in a single, accessible dashboard for leadership.

Ideal candidates will have 3–4 years of Digital Marketing experience, preferably in an agency or beauty industry, and strong analytical skills.

Qualifications

• Bachelor's degree in Marketing Communication, Business Management, or a related field.
• 3–4 years of experience in Digital Marketing, particularly in managing digital advertising campaigns.
• Experience in digital marketing agency or beauty industry is a strong advantage.
• Hands-on experience with digital advertising platforms, including knowledge of CTR, advertising costs, media planning, and campaign performance optimization.
• Strong analytical and research skills, including competitor and keyword analysis and audience analysis.
• Proficiency in digital advertising platforms and social media analytics tools.
• Good budget management skills with the ability to monitor expenditure and evaluate paid media cost efficiency.

Responsibilities

• Conduct competitor analysis in digital advertising to enhance the company's competitiveness.
• Develop a media plan by analyzing keywords, target audiences, and current trends to ensure that advertisements align with the company's objectives and effectively reach the target audience.
• Analyze the results of published ads to assess current performance, take action, and formulate strategies to improve digital advertising performance and increase conversions.
• Coordinate with other departments regarding advertising content, ensuring alignment with company regulations and business unit objectives.
• Build and maintain good relationships with external parties to support smooth operations.
• Monitor advertisements and other marketing media to ensure that keywords and displays seen by the audience align with the planned strategy.
• Evaluate the performance of each platform, including infrastructure, advertising productivity, marketing architecture, and current strategies, to improve subsequent marketing activities.
• Create reports, ensure the availability and accuracy of marketing performance results, and consolidate them in one place for more efficient access.
• Ensure that costs associated with paid media activities remain within the specified budget.

Skills

Analytical thinking

Campaign optimization

Budget management

Keyword research

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Facebook Ads

Analytics tools

Job description

Responsibilities

• Conduct competitor analysis in digital advertising to enhance the company's competitiveness.
• Develop a media plan by analyzing keywords, target audiences, and current trends to ensure that advertisements align with the company's objectives and effectively reach the target audience.
• Analyze the results of published ads to assess current performance, take action, and formulate strategies to improve digital advertising performance and increase conversions.
• Coordinate with other departments regarding advertising content, ensuring alignment with company regulations and business unit objectives.
• Build and maintain good relationships with external parties to support smooth operations.
• Monitor advertisements and other marketing media to ensure that keywords and displays seen by the audience align with the planned strategy.
• Evaluate the performance of each platform, including infrastructure, advertising productivity, marketing architecture, and current strategies, to improve subsequent marketing activities.
• Create reports, ensure the availability and accuracy of marketing performance results, and consolidate them in one place for more efficient access.
• Ensure that costs associated with paid media activities remain within the specified budget.

Qualifications

• Bachelor's degree in Marketing Communication, Business Management, or a related field.
• 3–4 years of experience in Digital Marketing, particularly in managing digital advertising campaigns.
• Experience working in a digital marketing agency or the beauty industry will be a strong advantage.
• Hands-on experience with digital advertising platforms, including knowledge of Click-Through Rate (CTR), advertising costs, media planning, and campaign performance optimization.
• Strong analytical and research skills, including competitor analysis, keyword research, audience analysis, and digital advertising performance evaluation.
• Proficiency in digital advertising platforms and social media analytics tools.
• Good budget management skills, with the ability to monitor advertising expenditure and evaluate paid media cost efficiency.