Content Creator for Ads

Made for Ayura; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Made for Ayura seeks a Content Creator for Ads to develop, produce, and edit engaging content for paid campaigns across digital platforms. You will craft creative concepts, shoot and edit videos, and ensure messages align with promotions and brand voice.

The role focuses on attracting target audiences, generating leads, and supporting clinic revenue growth through compelling visuals and promotional messaging.

Qualifications

• Bachelor’s or Diploma in Marketing, Communications, Multimedia or related field
• Minimum 2 years in content creation, video production, or digital advertising content
• Experience creating content for paid advertising campaigns
• Proficient with CapCut, Premiere Pro, or equivalent
• Familiar with Instagram Reels, TikTok, Meta Ads formats, and short-form trends
• Strong storytelling, hooks, and calls to action; translate marketing objectives into ad content

Responsibilities

• Develop creative concepts and content ideas for paid campaigns
• Research trends, competitors, and audience in beauty/skin clinics
• Create angles, hooks, and messaging to capture attention quickly
• Collaborate with Marketing and Ads Specialist on campaign objectives
• Produce short-form video content for Reels, TikTok and other channels
• Produce visuals of treatments, products, and customer experiences
• Coordinate shoots with doctors, staff, models or talent
• Edit videos with CapCut, Premiere Pro, or similar tools
• Add subtitles, motion graphics, transitions, voice-overs, music
• Develop creative variations for A/B testing with ads team

Skills

Storytelling

Audience engagement

Creative concept development

Deadline-driven

Education

Marketing/Communications/Multimedia degree

Tools

CapCut

Adobe Premiere Pro

Job description

The Content Creator for Ads is responsible for developing, producing, and editing engaging, creative, and conversion-oriented content for paid advertising campaigns across digital platforms, including Meta Ads (Instagram, TikTok Ads, and other relevant advertising channels). This role focuses on creating content that attracts the target audience, generates leads, increases customer engagement, and supports clinic revenue growth through effective visual storytelling and promotional messaging.

Key responsibilities

Develop creative concepts and content ideas for paid advertising campaigns based on marketing objectives and target audiences

Research current trends, competitor activities, and audience preferences in the beauty, skincare, and aesthetic clinic industries

Develop advertising angles, hooks, and messaging to capture audience attention within the first few seconds

Collaborate with the Marketing Team and Ads Specialist to align content with campaign objectives, promotional offers, and brand positioning

Create short-form video content for advertising platforms, including Instagram Reels, TikTok, and other digital channels

Produce visual content featuring clinic treatments, skincare products, treatment benefits, promotions, and customer experiences

Coordinate and participate in photo and video shoots involving doctors, beauty therapists, clinic staff, models, or other relevant talent

Edit videos using tools such as CapCut, Adobe Premiere Pro, or other relevant editing software

Add subtitles, motion graphics, transitions, voice-overs, music, and other elements to improve content quality and engagement

Collaborate with the Ads Specialist to develop creative variations for A/B testing, including different hooks, headlines, visuals, and calls to action

About you

Diploma or Bachelor's degree in Marketing, Communications, Multimedia, Visual Communication Design, or a related field is preferred

Minimum 2 years of experience in content creation, video production, or digital advertising content

Experience creating content for paid advertising campaigns is highly preferred

Proficient in video editing applications such as CapCut, Adobe Premiere Pro, or equivalent tools

Familiar with Instagram Reels, TikTok, Meta Ads creative formats, and short-form video trends

Strong understanding of storytelling, advertising hooks, audience engagement, and calls to action

Able to develop creative concepts and translate marketing objectives into compelling advertising content

Detail-oriented, creative, proactive, and able to work under tight deadlines

Able to work collaboratively with cross-functional teams

A portfolio of relevant video content, advertising creatives, or previous projects is required