Media Buying Optimizer (Ads Specialist)

PT. GDT Marketing & Retail Indonesia; Jakarta Utara; On-site; IDR 167,400,000 - 390,600,000; Full time

Job summary

PT. GDT Marketing & Retail Indonesia is hiring a biddable media buyer to manage end-to-end campaigns across Meta, TikTok, and other platforms. You will optimize spend, report performance, and collaborate with creative teams to ensure ad quality and alignment with platform best practices.

The role requires 2–3 years in biddable media buying, strong analytical skills, and excellent English communication. A digital agency background and Google Ads certification are a plus, with a team-oriented,

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or related field.
• 2–3 years of experience in biddable media buying, preferably in a digital agency.
• Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English verbal and written communication skills; ability to present complex information clearly.
• Strong project management and multitasking abilities; able to work with clients and teams.

Responsibilities

• Manage end-to-end execution of biddable media campaigns (setup, optimization, reporting).
• Monitor performance and adjust to maximize ROI using data-driven insights.
• Collaborate with creative teams to ensure ads align with goals and platform practices.
• Track KPIs with analytics tools and measure campaign effectiveness.
• Generate detailed performance reports and provide actionable optimization recommendations.
• Monitor spend to stay within budget and identify cost-saving opportunities.
• Stay updated on trends in digital media buying and biddable platforms.

Skills

Analytical mindset

Data-driven decisions

Project management

Team collaboration

Excellent English communication

Education

Bachelor’s or Master’s degree in Marketing/Advertising/Communications

Tools

Meta Ads

TikTok Ads (GMV Max)

CPAS

SEO

SEM

Google Ads

Job description

Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.

Monitor campaign performance and make data-driven adjustments to maximize ROI.

Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.

Utilize analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.

Generate detailed performance reports and provide actionable insights and recommendations for optimization.

Ensure cost-effective use of resources and monitor spend to stay within budget constraints.

Identify opportunities for cost savings and efficiency improvements.

Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.

Qualifications

• Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2-3 years of experience in biddable media buying, preferably within a digital agency environment.
• Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Strong project management skills with the ability to multitask and meet deadlines.
• Ability to work collaboratively within a team and build strong working relationships with clients and colleagues.
• Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.