Paid Ads manager

PT Bansko Btater Global (Klara Cosmetics, Eveboss, Native Skincare, etc); Provinsi Bali; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Bansko Btater Global (Klara Cosmetics, Eveboss, Native Skincare, etc) seeks a hands-on Paid Ads Manager to own campaigns across Meta, TikTok, Google and other platforms, driving sales and ROAS from Bali on-site. You will plan, launch, analyse, and optimise campaigns with close collaboration with marketing, creative, and e-commerce teams to test audiences, creatives, and funnels.

With 3+ years in paid ads, you bring strong experience in Meta/TikTok, Google, and a data-driven mindset to

Qualifications

• 3+ years of hands-on experience in Paid Ads / Performance Marketing.
• Strong experience with Meta Ads and TikTok Ads.
• Google Ads experience is highly desirable.
• Proven experience managing paid advertising campaigns with measurable results.
• Strong understanding of ROAS, CPA, CPL, CTR, CPC, CPM, conversion tracking, and attribution.
• Strong analytical and data-driven mindset.
• Experience with e-commerce or consumer brands is an advantage.
• Experience with beauty, skincare, haircare, or FMCG brands is a plus.
• Strong understanding of audience targeting, retargeting, funnels, and creative testing.
• English is a must, both written and spoken.
• Willing to work full-time, on-site in Bali.

Responsibilities

• Plan, launch, manage, and optimise paid campaigns across Meta, TikTok, and Google.
• Manage advertising budgets and optimise spending based on performance.
• Monitor and improve ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate, and revenue.
• Develop and test different audiences, creatives, copy, offers, and campaign structures.
• Manage retargeting, remarketing, lookalike, and customer acquisition campaigns.
• Analyse campaign and sales data to identify growth opportunities.
• Work with the creative team to develop and test high-performing ad creatives.
• Collaborate with the e-commerce team to improve traffic-to-purchase conversion.
• Prepare regular performance reports with clear insights and recommendations.
• Identify underperforming campaigns and implement optimisation strategies.
• Stay updated with advertising platform changes, trends, and best practices.

Skills

Paid ads

Performance marketing

Analytical mindset

English proficiency

Tools

Meta Ads

TikTok Ads

Google Ads

Analytics tools

Job description

About the Role

We are looking for a hands-on Paid Ads Manager to take ownership of our paid advertising campaigns across Meta, TikTok, Google, and other relevant platforms.

You will be responsible for planning, launching, analysing, and optimising campaigns to drive measurable business results, including sales, conversions, customer acquisition, and ROAS.

You will work closely with our marketing, creative, and e-commerce teams to continuously test, optimise, and scale campaigns.

Key Responsibilities

Plan, launch, manage, and optimise paid campaigns across Meta, TikTok, and Google.

Manage advertising budgets and optimise spending based on performance.

Monitor and improve ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate, and revenue.

Develop and test different audiences, creatives, copy, offers, and campaign structures.

Manage retargeting, remarketing, lookalike, and customer acquisition campaigns.

Analyse campaign and sales data to identify growth opportunities.

Work with the creative team to develop and test high-performing ad creatives.

Collaborate with the e-commerce team to improve traffic-to-purchase conversion.

Prepare regular performance reports with clear insights and recommendations.

Identify underperforming campaigns and implement optimisation strategies.

Stay updated with advertising platform changes, trends, and best practices.

Requirements

3+ years of hands-on experience in Paid Ads / Performance Marketing.

Strong experience with Meta Ads and TikTok Ads.

Google Ads experience is highly desirable.

Proven experience managing paid advertising campaigns with measurable results.

Strong understanding of ROAS, CPA, CPL, CTR, CPC, CPM, conversion tracking, and attribution.

Strong analytical and data-driven mindset.

Experience with e-commerce or consumer brands is an advantage.

Experience with beauty, skincare, haircare, or FMCG brands is a plus.

Strong understanding of audience targeting, retargeting, funnels, and creative testing.

English is a must, both written and spoken.

Willing to work full-time, on-site in Bali.

Proactive, accountable, and comfortable taking full ownership of campaign performance.

What We Offer

Opportunity to manage and scale paid advertising for growing consumer brands.

Direct collaboration with marketing and e-commerce teams.

Opportunity to have a direct impact on business growth.