Digital Marketing Officer (Full Time)

Taxsam; Jakarta Pusat; On-site; IDR 60,000,000 - 120,000,000; Full time

Job summary

Taxsam is seeking a Digital Marketing Staff to plan, execute, and optimize paid advertising across Google Ads, Meta Ads, and TikTok to boost brand awareness, engagement, and conversions.

You will conduct audience and keyword research, create and test ad assets, monitor performance daily, and report insights to hit targets like ROAS and CPA. Collaborate with cross-functional teams to refine funnel strategies and landing pages.

Qualifications

• Minimum 1 year of performance marketing experience.
• Proficient in Google Ads and Meta Business Manager.
• Experience with GA/GA4 analytics.
• Strong understanding of marketing funnels and CRO.
• Data-driven with KPI targeting.
• Excellent communication and problem-solving skills.
• Ability to work independently and in cross-functional teams.

Responsibilities

• Develop and execute paid strategies across Google Ads, Meta Ads, and TikTok Ads.
• Plan, launch, and manage campaigns (search, display, video, retargeting, paid social).
• Conduct audience and keyword research and competitor analysis.
• Create and test ad materials; optimize landing pages.
• Monitor campaigns daily; optimize budgets, bids, targeting, creatives.
• Analyze data and deliver regular performance reports with insights.
• Track KPIs such as ROAS, CPA, CTR, CPC, and conversion rate.

Skills

Performance marketing

Google Ads

Meta Ads

TikTok Ads

GA/GA4 analytics

A/B testing

Budget optimization

Job description

The Digital Marketing Staff is responsible for planning, executing, and optimizing digital marketing strategies to increase brand awareness, engagement, and conversion across multiple digital platforms.

Requirements

• Minimum 1 year of experience in performance marketing, with a strong focus on paid advertising.
• Proficient in digital advertising platforms, especially Google Ads and Meta Business Manager (Facebook & Instagram Ads); experience with TikTok Ads is a plus.
• Skilled in using digital analytics tools such as Google Analytics (GA/GA4) or similar platforms to monitor and analyze campaign performance.
• Solid understanding of digital marketing funnels and conversion rate optimization.
• Data-driven mindset with the ability to work toward performance targets and KPIs.
• Strong analytical, communication, and problem-solving skills.
• Able to work independently as well as collaboratively in a cross-functional team environment.

Responsibilities

• Develop and execute paid advertising strategies across digital platforms such as Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Plan, launch, and manage digital advertising campaigns, including search, display, video, retargeting, and paid social media ads.
• Conduct audience research, keyword research, and competitor analysis to ensure accurate and effective ad targeting.
• Create, test (A/B testing), and optimize ad materials, including ad copy, visual/video concepts, and provide recommendations for landing page improvements to increase conversion rates.
• Monitor campaign performance on a daily basis and optimize budgets, bidding strategies, targeting, and ad creatives to achieve optimal results.
• Analyze campaign performance data and prepare regular reports with actionable insights and recommendations.
• Track and evaluate key performance indicators (KPIs) such as ROAS, CPA, CTR, CPC, and conversion rate to ensure campaign efficiency and effectiveness.