Digital Ads Specialist

PT Inti Gemilang Internasional; Jakarta Barat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Inti Gemilang Internasional in Jakarta, Indonesia, seeks a Digital Advertising professional to plan, execute, and optimize multi-platform campaigns. You will analyze performance data, implement retargeting, and drive promotional activities to build product awareness and strengthen brand presence in the digital marketplace.

The candidate should have a bachelor's degree in marketing, 2+ years in digital advertising, and hands-on experience with Meta, Shopee, TikTok, and Google Ads.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related field.
• 2+ years of proven track record in digital advertising, performance marketing, or e-commerce marketing.
• Hands-on experience with ad platforms such as Meta Ads, Shopee & TikTok Ads, Google ads.
• Proven experience building, scaling, and optimizing paid ad accounts using a structured full-funnel framework (TOFU / MOFU / BOFU).
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Knowledge of retargeting, conversion optimization, and digital marketing best practices.
• AI-Adaptive: Agile and able to leverage the latest AI tools for marketing efficiency.

Responsibilities

• Plan, create, execute, and monitor digital ad campaigns across multiple platforms and e-commerce ecosystems
• Optimize campaign performance through data-driven analysis, retargeting strategies, and promotional activities
• Build product awareness and strengthen brand presence and competitiveness in the digital marketplace

Skills

Digital advertising

Performance marketing

Data analysis

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

Meta Ads

Shopee Ads

TikTok Ads

Google Ads

Job description

Plan, create, execute, and monitor digital ad campaigns across multiple platforms and e-commerce ecosystems. Optimize campaign performance through data-driven analysis, retargeting strategies, and promotional activities. Build product awareness and strengthen brand presence and competitiveness in the digital marketplace.

Key responsibilities

Plan, create, execute, and monitor digital ad campaigns across multiple platforms and e-commerce ecosystems

Optimize campaign performance through data-driven analysis, retargeting strategies, and promotional activities

Build product awareness and strengthen brand presence and competitiveness in the digital marketplace

About you

Bachelor's degree in Marketing, Business, Communication, or related field

2+ years of proven track record in digital advertising, performance marketing, or e-commerce marketing

Hands-on experience with ad platforms such as Meta Ads, Shopee & Tiktok Ads, Google ads

Proven experience building, scaling, and optimizing paid ad accounts using a structured full-funnel framework (TOFU / MOFU / BOFU).

Strong analytical skills with the ability to interpret data and optimize campaigns

Knowledge of retargeting, conversion optimization, and digital marketing best practices

AI-Adaptive: Agile and able to leverage the latest AI tools for marketing efficiency