Acquisition & Lifecycle Campaigns Manager

PT. Indosat Tbk; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. Indosat Tbk in Jakarta is seeking a data-driven professional to lead customer acquisition initiatives and manage the end-to-end lifecycle funnel. You will optimize campaigns, conversions, and activation, coordinating with vendors, field teams, and dealers to shorten install lead times.

The role emphasizes analytics, lifecycle management, and cross-functional collaboration to reduce churn and drive growth in a competitive telecom market.

Qualifications

• Bachelor’s degree in Business, Marketing, Telecommunications, or a related field.
• Minimum 3 years of experience in customer acquisition, sales operations, customer lifecycle management, or a related field, preferably in the telecommunications industry.
• Experience in managing acquisition campaigns, sales funnels, and customer retention or win-back programs.
• Good understanding of customer lifecycle management, churn analysis, and campaign performance monitoring.
• Strong data analysis skills to track acquisition conversion, customer activity, and churn performance.
• Good coordination and communication skills to work with vendors, field operations, dealers, and cross-functional teams.
• Strong execution, problem-solving, and customer-oriented mindset.
• Proficient in Microsoft Excel and reporting tools.

Responsibilities

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Report funnel performance and support dealer and agent acquisition programs.
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.

Skills

Data analysis

Coordination

Communication

Execution

Problem-solving

Customer orientation

Campaign planning

Education

Bachelor’s degree in Business, Marketing, Telecommunications, or a related field

Tools

MS Excel

Reporting tools

Job description

PT. Indosat Tbk in Jakarta is seeking a data-driven professional to lead customer acquisition initiatives and manage the end-to-end lifecycle funnel. You will optimize campaigns, conversions, and activation, coordinating with vendors, field teams, and dealers to shorten install lead times.

The role emphasizes analytics, lifecycle management, and cross-functional collaboration to reduce churn and drive growth in a competitive telecom market.