Campaign Data Scientist: Growth & Engagement

DBS Bank; Jakarta Pusat; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

DBS Bank is seeking a Data Scientist for Campaign Management in Jakarta. You will leverage data, analytics, and predictive modeling to enhance campaign effectiveness, customer engagement, and business outcomes.

You will develop segmentation frameworks, identify optimal channels, and build predictive models to support acquisition, cross-sell, and retention strategies. The role requires strong communication and the ability to manage multiple campaigns end-to-end.

Qualifications

• Bachelor degrees in Mathematics, Statistics or Data Science.
• Proficiency in Python and SQL.
• Experience with Power BI or Tableau for visualization.

Responsibilities

• Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
• Identify optimal campaign channels to maximize revenue and customer engagement.
• Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation campaigns.
• Build and manage end-to-end campaign planning and execution across multiple products, channels, and segments.

Skills

Customer analytics

Segmentation

Campaign management

Stakeholder management

Communication

Project management

Analytics & ML

Predictive modeling

Education

Bachelor's degree in Mathematics

Bachelor's degree in Statistics

Bachelor's degree in Data Science

Tools

Python

SQL

Power BI

Tableau

Job description

DBS Bank is seeking a Data Scientist for Campaign Management in Jakarta. You will leverage data, analytics, and predictive modeling to enhance campaign effectiveness, customer engagement, and business outcomes.

You will develop segmentation frameworks, identify optimal channels, and build predictive models to support acquisition, cross-sell, and retention strategies. The role requires strong communication and the ability to manage multiple campaigns end-to-end.