CRM & Loyalty Campaigns Specialist

PT Eigerindo Multi Produk Industri; Kota Bandung; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Eigerindo Multi Produk Industri is seeking a CRM Officer to lead membership programs and personalized marketing across online and offline channels from its Bandung office. The role focuses on enhancing customer acquisition, retention, and CLTV, using data-driven insights and marketing automation to deliver tailored experiences.

You will monitor transactions, manage loyalty initiatives, and coordinate with Brand Marketing, Digital, and Retail Operations to ensure cohesive customer journeys and

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 3 years experience in CRM, membership management, loyalty programs, personalized marketing, or digital marketing.
• Experience using customer engagement and marketing automation platforms such as Insider, MoEngage, or similar tools is preferred.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable marketing strategies.
• Proficiency in Excel, PivotTables and Macros, and data visualization tools such as Tableau or equivalent.

Responsibilities

• Monitor and execute membership programs, including membership transactions, customer activity, and program performance, to ensure effective implementation and continuous improvement.
• Develop, execute, and optimize personalized marketing campaigns across online and offline channels to drive customer acquisition, engagement, retention, and repeat purchases.
• Utilize customer engagement and marketing automation via Insider platforms to deliver relevant and personalized communications across customer touchpoints.
• Analyze customer data, purchasing behavior, and engagement patterns to identify customer segments and develop targeted campaigns throughout the customer lifecycle.
• Develop and execute membership experience initiatives, promotional programs, and loyalty strategies to strengthen customer relationships, increase member engagement, and enhance customer loyalty.
• Manage and optimize customer community platforms to encourage interaction, strengthen EIGER brand affinity, and build long-term customer relationships.
• Monitor campaign effectiveness using key metrics such as acquisition rate, conversion rate, repeat purchase rate, retention rate, and CLTV; conduct A/B testing and data-driven improvements.

Skills

CRM

Membership management

Loyalty programs

Personalized marketing

Digital marketing

Data analysis

Education

Bachelor's degree in Marketing, Business, Digital Media, or related field

Tools

Insider

MoEngage

Excel

Tableau

Job description

PT Eigerindo Multi Produk Industri is seeking a CRM Officer to lead membership programs and personalized marketing across online and offline channels from its Bandung office. The role focuses on enhancing customer acquisition, retention, and CLTV, using data-driven insights and marketing automation to deliver tailored experiences.

You will monitor transactions, manage loyalty initiatives, and coordinate with Brand Marketing, Digital, and Retail Operations to ensure cohesive customer journeys and