End-to-End Campaign Manager

Transcosmos; Jakarta Utara; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT Transcosmos Indonesia seeks a Marketing Automation Specialist to design and execute end-to-end user journeys across Email, Push, In-App Messages, WhatsApp, and SMS. You will own the CEP platform daily, maintaining campaign architecture and data hygiene to support effective campaigns.

The role involves running A/B tests on messaging and delivery times, and translating performance metrics into clear reports for stakeholders. Close collaboration with Data, Product and IT teams is essential.

Qualifications

• Campaign management and marketing automation across channels (Email, Push, In-App, WhatsApp, SMS).
• User segmentation and audience analysis for relevant targeting.
• CEP platform daily ownership: campaign architecture, data hygiene and ops.

Responsibilities

• Campaign Management & Automation: Design and execute end-to-end user journeys and marketing automation across various channels (Email, Push Notifications, In-App Messages, WhatsApp, SMS).
• User Segmentation: Analyze user behavior and touchpoints to build dynamic audience segments.
• Platform Optimization: Act as the daily platform owner, ensuring smooth operations, campaign architecture maintenance, and data hygiene within the CEP system.
• A/B Testing: Develop and execute continuous experiments (A/B/n testing) on messaging, visuals, and delivery times to improve conversion rates.
• Reporting & Data Analysis: Monitor campaign performance metrics (Open Rate, CTR, Conversion Rate, Churn) and translate this data into actionable reporting templates.
• Cross-Functional Collaboration: Work closely with the Data, Product, and Developer/IT teams to ensure event tracking, user attributes, and data flows from backend systems are seamlessly integrated into the CEP platform.

Job description

PT Transcosmos Indonesia seeks a Marketing Automation Specialist to design and execute end-to-end user journeys across Email, Push, In-App Messages, WhatsApp, and SMS. You will own the CEP platform daily, maintaining campaign architecture and data hygiene to support effective campaigns.

The role involves running A/B tests on messaging and delivery times, and translating performance metrics into clear reports for stakeholders. Close collaboration with Data, Product and IT teams is essential.