CRM Campaign Lead: Growth & Retention

PT Izone Indonusa; Jakarta Utara; On-site; IDR 180,000,000 - 210,000,000; Full time

Job summary

PT YOLA FUN INDONESIA is seeking a Customer Relationship & Lifecycle Specialist to design, maintain, and optimize CRM programs, including content creation, system triggers, and segmentation to boost personalization. You will manage day-to-day CRM campaign execution end-to-end, measure performance, own KPI dashboards, and continuously optimize for best customer experience.

Collaborating with marketing, VM, brand, IT, and data teams, you will help shape the roadmap, drive growth and retention, and

Qualifications

• Minimum 2 years of experience in CRM marketing.
• Detail oriented, organized, self-starter with strong communication.
• Good analytical skills and creative mindset.
• Proficient with MS Office Excel.
• Able to adapt in a dynamic environment.
• Passion for CRM and Educational Technology.
• Experience with copywriting and storytelling is a plus.
• Experience creating creative content and campaign briefs.
• Good communication and servant leadership.

Responsibilities

• Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation.
• Manage day-to-day execution of CRM campaign process from beginning to end.
• Measure and analyze performance of all CRM campaign process.
• Own all KPIs and metrics to proactively optimize and develop all CRM programs to create the best customer experience.
• Collaborate with marketing, VM, brand, IT, and across teams, including product and data to achieve the collective CRM vision.
• Lead development of the roadmap programs to increase growth and improve retention.

Skills

Detail oriented

Organized

Self-starter

Great communicator

Analytical skills

MS Excel

Copywriting

Storytelling

CRM marketing

Content creation

Tools

MS Excel

Job description

PT YOLA FUN INDONESIA is seeking a Customer Relationship & Lifecycle Specialist to design, maintain, and optimize CRM programs, including content creation, system triggers, and segmentation to boost personalization. You will manage day-to-day CRM campaign execution end-to-end, measure performance, own KPI dashboards, and continuously optimize for best customer experience.

Collaborating with marketing, VM, brand, IT, and data teams, you will help shape the roadmap, drive growth and retention, and