CRM & Loyalty Strategy Lead

Fore Coffee; Cikoko; On-site; IDR 250,000,000 - 400,000,000; Full time

Job summary

Fore Coffee is seeking a CRM Strategy & Lifecycle lead to design and execute customer journeys across acquisition, activation, engagement, retention, reactivation, and win-back for our Indonesian market.

You will build segmentation frameworks, address opportunities from behavioral data, partner with Brand and Commercial teams, monitor performance with Clevertab/insiderone, and lead loyalty program improvements to grow customer lifetime value.

Qualifications

• CRM experience across customer lifecycle and loyalty programs.
• Ability to build segmentation based on behavior and spend.
• Strong data analysis and campaign execution skills.

Responsibilities

• Develop and execute CRM strategies across the full lifecycle.
• Build lifecycle and segmentation frameworks.
• Identify opportunities from behavioral and transactional data.
• Lead CRM campaign execution across channels.
• Analyze CRM data and build performance dashboards.

Skills

CRM strategy

Customer lifecycle

Data analysis

Campaign planning

Loyalty programs

Segmentation

Tools

Clevertab/Insiderone

Job description

Fore Coffee is seeking a CRM Strategy & Lifecycle lead to design and execute customer journeys across acquisition, activation, engagement, retention, reactivation, and win-back for our Indonesian market.

You will build segmentation frameworks, address opportunities from behavioral data, partner with Brand and Commercial teams, monitor performance with Clevertab/insiderone, and lead loyalty program improvements to grow customer lifetime value.