Senior MarTech & Analytics Architect (CDP & MTA)

PT Bank Amar Indonesia Tbk; Jakarta Pusat; On-site; IDR 500,000,000 - 800,000,000; Full time

Job summary

Lever, Inc. seeks a senior Marketing Analytics leader in Jakarta to drive customer data strategy, lifecycle analytics, and end-to-end funnel optimization across digital and offline channels.

You will architect and scale the enterprise MarTech stack (CDPs, Server-Side GTM, MMPs), build automated data pipelines merging ad data with CRM/retention databases, and deliver real-time BI dashboards to inform growth, retention, and ROI across campaigns and partners.

Qualifications

• Bachelor's or Master's in a quantitative field is required.
• 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations.
• Strong SQL skills for joining online ad data with offline CRM/telephony data.
• Experience with BI tools (Looker, Tableau, Power BI) and advanced Excel modelling.

Responsibilities

• Drive customer data strategy, lifecycle analytics, BI dashboarding, and funnel optimization.
• Architect, scale, and maintain the MarTech stack across app, web, and paid channels.
• Design automated data pipelines merging online ad data with offline databases.
• Enforce tracking standards across campaigns, affiliates, and agencies.
• Build centralized data models in cloud warehouses as the single source of truth for marketing.

Skills

Advanced SQL

BI tools

Excel modelling

Education

Bachelor's or Master's in CS/Analytics/IS/Statistics

Tools

BigQuery

Snowflake

PostgreSQL

Server-Side GTM

Segment

Job description

Lever, Inc. seeks a senior Marketing Analytics leader in Jakarta to drive customer data strategy, lifecycle analytics, and end-to-end funnel optimization across digital and offline channels.

You will architect and scale the enterprise MarTech stack (CDPs, Server-Side GTM, MMPs), build automated data pipelines merging ad data with CRM/retention databases, and deliver real-time BI dashboards to inform growth, retention, and ROI across campaigns and partners.