Assistant Manager - Marketing

Travel Expert Ltd; Hong Kong; Sur place; HKD 360 000 - 540 000; Plein temps

Résumé du poste

Travel Expert Ltd in Hong Kong is seeking an Assistant Marketing Manager to design and implement comprehensive marketing campaigns that expand reach and engagement across digital and traditional channels.

You will drive traffic, brand awareness and lead generation, producing marketing materials in collaboration with our design team and maintaining CRM data for personalized outreach.

Qualifications

• 2–5 years of working experience in marketing (including digital marketing).
• Tourism and Travel Industry experience is highly preferred.

Responsabilités

• Design and execute marketing initiatives to achieve business objectives.
• Drive website traffic, brand awareness and leads via digital channels.
• Produce marketing materials for multiple channels in collaboration with design team.

Connaissances

Digital marketing

Campaign management

Content creation

Analytics

Bilingual English/Chinese

Formation

Bachelor's degree in Marketing/Advertising/Business

Outils

Google Analytics

Facebook Ad Manager

CRM systems

HubSpot/Canva AI

SimilarWeb/SEMrush

Description du poste

Design, implement and execute digital and non-digital marketing initiatives and campaigns to achieve business objectives

Drive website traffic, brand awareness, customer engagement and increase the leads number through digital marketing channels and online platforms

Produce marketing materials for various channels not limited to websites, social media, brochures, digital assets, etc., in collaborating with design team

Monitor and evaluate the performance of marketing initiatives using key performance indicators (KPIs) and analytics tools, providing insights to optimize future strategies

Maintain accurate and up-to-date customer databases and CRM systems to support personalized marketing efforts

Manage event logistics, such as venue bookings, equipment and site setup with various stakeholders, including vendors, venues, agencies and internal teams, to ensure smooth collaboration and alignment

Coordinate with various stakeholders to promptly follow up on and efficiently resolve any issues with professional standards

Explore and evaluate new digital marketing channels suitable for our services and market segments, and proactively bring in new ideas and update market trend

Support effective and creative marketing strategies for exhibitions and related products via different channels

Stay informed about industry trends, emerging technologies, and best practices in marketing to continuously improve campaign effectiveness

Requirements:

Degree holder or above in Marketing / Advertising / Business or related discipline

2-5 years of working experience in marketing (including digital marketing). Tourism and Travel Industry experience is highly preferred.

Hands-on experience using marketing analytic tools such as Google Analytics and Facebook Ad Manager, CRM systems, etc. is a must

Knowledge on Hubspot/Canva AI/Similar Web/SEM Rush/other Production AI tools (eg. ChatGPT/Deepseek/Grok3) would be a plus

Experience with event planning, budget management, reporting and vendor coordination

Able to drive projects by communicating and influencing different level of stakeholders & proven track record with successful campaigns

Creative mindset with the ability to generate innovative marketing ideas and solutions

Ability to work in detail both independently or as a part of a team, collaborative environment and meet tight deadline

Excellent in written and verbal communication skills on English & Chinese

Strong analytical and problem-solving abilities, with the capacity to interpret data and derive actionable insights

Candidates with more experience may consider on more Senior Position

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as an assistant marketing manager?
• Do you have experience with Search Engine Marketing (SEM)?

Travel Expert has been exploring the world and planning trips for Hongkongers for many years. As a small business, we have grown into an enterprise with all-rounded travel services.

Our mission is to provide professional trip planning services through easily accessible channels, such as Texpert.com and retail branches, with impressive travel experiences, insights, and custom-made travel trips for our customers.

We are proud to be listed on the main board of the Hong Kong Stock Exchange (1235) and offer a one-stop travel solution from online to offline, with diversified products for travellers.

Travel Expert has been exploring the world and planning trips for Hongkongers for many years. As a small business, we have grown into an enterprise with all-rounded travel services.

Our mission is to provide professional trip planning services through easily accessible channels, such as Texpert.com and retail branches, with impressive travel experiences, insights, and custom-made travel trips for our customers.

We are proud to be listed on the main board of the Hong Kong Stock Exchange (1235) and offer a one-stop travel solution from online to offline, with diversified products for travellers.

What can I earn as an Assistant Marketing Manager