Assistant Marketing Manager

Big Top Hospitality; Hong Kong Island; On-site; HKD 300,000 - 420,000; Full time

Benefits offered by this job

Health benefits

Professional development

Mentoring and training

Work-life balance

Job summary

Big Top Hospitality in Hong Kong Island seeks an Assistant Marketing Manager to join its marketing team. This full-time role supports integrated campaigns across digital and traditional channels, collaborates on content and multimedia materials, and helps manage budgets and events.

The candidate will engage with senior leaders, optimize brand positioning, and contribute to market growth while leveraging knowledge of Hong Kong's hospitality sector.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related discipline.
• 1–3 years of experience in marketing, digital marketing, or communications.
• Strong understanding of digital marketing channels, social media platforms, and content management systems.

Responsibilities

• Assist in development and execution of integrated marketing campaigns across digital, social, and traditional channels.
• Support creation of marketing content including copy, graphics briefs, and multimedia materials.
• Manage social media accounts, schedule posts, monitor engagement and respond to inquiries.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Coordinate marketing events, promotions, and experiential activities to enhance brand visibility.

Skills

Digital marketing

Content creation

Social media management

Analytics tools

Communication skills

Project management

English proficiency

Education

Bachelor's in Marketing

Tools

Microsoft Office

Job description

About the role

Big Top Hospitality is seeking an Assistant Marketing Manager to join our dynamic marketing and communications team. This is a full-time position based in Hong Kong Island, offering an exciting opportunity to support the development and execution of integrated marketing campaigns across our hospitality portfolio. In this role, you will work collaboratively with senior marketing leaders to drive brand awareness, customer engagement, and business growth whilst contributing to the strategic marketing initiatives that define our market presence in the vibrant Hong Kong hospitality sector.

Key responsibilities

• Assist in the development and execution of integrated marketing campaigns across digital, social media, and traditional channels
• Support the creation of marketing content, including copywriting, graphics briefs, and multimedia materials for various hospitality properties and services
• Manage social media accounts, scheduling posts, monitoring engagement, and responding to customer enquiries in a timely manner
• Conduct market research and competitor analysis to identify trends, opportunities, and insights relevant to the hospitality industry
• Coordinate marketing events, promotions, and experiential activities to enhance brand visibility and customer experience
• Assist in the management of marketing budgets and track campaign performance metrics and ROI
• Liaise with internal stakeholders, external agencies, and media partners to ensure effective campaign delivery
• Support the maintenance and update of marketing databases, CRM systems, and marketing collateral
• Contribute ideas and recommendations to enhance marketing strategies and brand positioning

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related discipline
• 1-3 years of experience in marketing, digital marketing, or communications, preferably within the hospitality, tourism, or service industry
• Strong understanding of digital marketing channels, social media platforms, and content management systems
• Excellent written and verbal communication skills in English; additional languages such as Cantonese or Mandarin are advantageous
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and analytics platforms
• Creative thinking with the ability to generate fresh ideas and innovative marketing solutions
• Strong organisational skills with the ability to manage multiple projects and meet deadlines
• Collaborative mindset with excellent interpersonal skills and the ability to work effectively within a team
• Knowledge of the Hong Kong hospitality market and consumer behaviour is highly desirable
• Experience with graphic design software or video editing tools is a plus

What we offer

We are committed to fostering a dynamic, inclusive workplace where our team members can thrive professionally and personally. We offer a competitive salary package commensurate with experience, comprehensive health and wellness benefits, and opportunities for professional development and career progression within our growing organisation. Our collaborative culture encourages innovation and creative thinking, whilst our commitment to work-life balance ensures you have the flexibility and support to excel in your role. We provide regular training and mentoring to help you develop your marketing skills and industry expertise, and value the contributions of every team member in achieving our collective success.

About us

We are a leading hospitality company dedicated to creating memorable experiences across our diverse portfolio of venues and services in Hong Kong. With a reputation for excellence, innovation, and customer-centric service, we operate a range of establishments that reflect our commitment to quality and distinctive hospitality. Our team is passionate about delivering exceptional service and driving business growth through creative marketing, operational excellence, and strategic partnerships. At Big Top Hospitality, we believe in fostering a culture of collaboration, continuous improvement, and celebrating the diverse talents of our people. We are proud to be an employer of choice in the Hong Kong hospitality sector, offering career opportunities for talented professionals who share our vision and values.