Assistant Marketing Manager

Pias Intercosmex (Hong Kong) Co., Ltd; Hong Kong; Presencial; HKD 420.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary negotiable

Discretionary Bonus

Free Goods

Medical & dental Insurance

Flexible working hours

Descripción de la vacante

Covermark Hong Kong seeks a proactive Assistant Marketing Manager to plan and execute integrated online and offline marketing initiatives across retail and digital channels. You will drive brand awareness, customer engagement and sales growth with budget-conscious campaign management.

The role requires a minimum of 7 years in marketing, with 3+ years in brand marketing, and a strong track record in skincare/beauty sectors.

Formación

• Bachelor's degree in Marketing, Communications, Public Relations or a related discipline.
• At least 7 years' relevant marketing experience, including a minimum of 3 years in brand marketing, marketing communications or promotional campaign management.
• Experience in the skincare, beauty, retail or FMCG industry is highly preferred.
• Proven track record of planning and executing marketing campaigns that contribute to brand growth and sales performance.
• Strong experience in brand marketing, promotion planning, budget management and campaign performance tracking.
• Strong commercial acumen, with the ability to translate marketing initiatives into measurable business results.
• Excellent project management and execution skills, with the ability to manage multiple priorities and timelines in a fast-paced environment.
• Detail-oriented, analytical and solution-driven, with sound data tracking and reporting capabilities.
• A collaborative and positive team player with strong communication and interpersonal skills.

Responsabilidades

• Plan and execute integrated marketing campaigns, including new product launches, seasonal promotions, retail activations and social media initiatives.
• Develop promotional messages and marketing materials across retail, e-commerce and digital channels to strengthen brand visibility, customer engagement and loyalty.
• Work with internal teams, retail partners and external agencies to ensure campaigns are delivered on time and within budget.
• Manage and monitor the Advertising & Promotion budget and ensure ROI.
• Track campaign performance, analyse sales data, and prepare regular reports with actionable recommendations.
• Identify execution challenges and market opportunities and propose practical solutions to improve performance.
• Support development and implementation of brand marketing strategies to drive traffic, conversion, and sustainable growth.

Conocimientos

Marketing strategy

Campaign management

Budget management

Data analysis

MS Excel

MS PowerPoint

Communication

Team collaboration

English

Chinese

Japanese (advantage)

Educación

Bachelor's degree in Marketing, Communications, Public Relations or related discipline

Herramientas

MS Office

Excel

PowerPoint

Descripción del empleo

Covermark Hong Kong is seeking a proactive and commercially minded Assistant Marketing Manager to support the planning, execution and optimisation of integrated online and offline marketing initiatives. The successful candidate will play a key role in driving brand awareness, customer engagement and sales growth across retail and digital channels.

Key responsibilities:

Plan and execute integrated marketing campaigns, including new product launches, seasonal promotions, retail activations and social media initiatives.

Develop compelling promotional messages and marketing materials across retail, e-commerce and digital channels to strengthen brand visibility, customer engagement and loyalty.

Work closely with internal teams, retail partners and external agencies to ensure marketing initiatives are delivered on time, within budget and in line with brand guidelines.

Manage and monitor the Advertising & Promotion (A×P) budget, ensuring efficient allocation of resources and a positive return on investment.

Track campaign and promotion performance, analyse sales and marketing data, and prepare regular reports with actionable recommendations.

Identify execution challenges and market opportunities, and propose practical solutions to improve campaign effectiveness and commercial performance.

Support the development and implementation of brand marketing strategies that drive traffic, conversion and sustainable sales growth.

Requirements:

Bachelor's degree in Marketing, Communications, Public Relations or a related discipline.

At least 7 years' relevant marketing experience, including a minimum of 3 years in brand marketing, marketing communications or promotional campaign management.

Experience in the skincare, beauty, retail or FMCG industry is highly preferred.

Proven track record of planning and executing marketing campaigns that contribute to brand growth and sales performance.

Strong experience in brand marketing, promotion planning, budget management and campaign performance tracking.

Strong commercial acumen, with the ability to translate marketing initiatives into measurable business results.

Excellent project management and execution skills, with the ability to manage multiple priorities and timelines in a fast-paced environment.

Detail-oriented, analytical and solution-driven, with sound data tracking and reporting capabilities.

A collaborative and positive team player with strong communication and interpersonal skills.

Proficient in MS Office, especially Excel and PowerPoint.

Good command of written and spoken English and Chinese. Japanese proficiency is an advantage.

Salary and benefits:

Salary negotiable, Discretionary Bonus, Free Goods, Medical & dental Insurance, Flexible working hours, and more.

For more information about Covermark, please visit: www.covermark.com.hk

All personal information submitted in the application will be kept confidential for recruitment purpose only.

Centering on beauty and healthcare businesses, the Pias Group produces and sells cosmetics and medical products, as well as operates directly owned esthetic salons and shops. For this business sector, we implement a multi-brand strategy

to more efficiently respond to diversified customer needs and various channels. By creating a comfortable workplace environment, the Pias Group also promotes its real estate business with the aim of effectively utilizing Group-owned real estate and property

holdings such as buildings, stores and offices as essential resources for future corporate development. More information about Pias Group

To cope with our recent business expansion in Hong Kong market, we are now looking for high caliber candidates. More Information about Pias Intercosmex (Hong Kong) Co., Ltd.

What can I earn as an Assistant Marketing Manager