Specialist, Marketing

HK Express; Hong Kong; Hybrid; HKD 320,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Shuttle buses

Job summary

HK Express is seeking a marketing professional to develop and execute digital strategies that drive qualified traffic to our website and app. You will manage campaigns across SEO, SEM, programmatic display, and social platforms to achieve objectives for both always-on initiatives and advertising campaigns.

You will identify partnership opportunities with tourism boards and local partners, ensuring brand consistency and collaboration with external agencies.

Qualifications

• 3-5 years of experience in Marketing.
• Undergraduate degree in digital marketing, marketing, or advertising.
• Hands-on experience with major digital marketing platforms.
• Strong English and Chinese written/spoken skills.

Responsibilities

• Develop and execute digital strategies to drive qualified traffic to HK Express website and app.
• Plan and manage holistic marketing campaigns across SEO, SEM, programmatic, and social media.
• Identify partnerships with tourism boards and local partners to drive awareness.
• Ensure brand consistency and efficiency across channels.
• Compile data, ROI analyses, and monthly reports for leadership.
• Coordinate with external agencies and support day-to-day team operations.

Skills

Marketing experience

Digital marketing

Analytics

Communications

Bilingual EN/ZH

Education

Undergraduate degree

Tools

Google Ads

DV360

Bing Ads

Yahoo JP

Naver

Baidu

Google Analytics

Adobe Analytics

Meta Ads

Job description

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Role Purpose

• Develop and execute digital strategies to drive qualified traffic to the company website and app, with ongoing tracking and analysis to optimize results across all markets, driving both outbound travellers from Hong Kong and inbound travellers to Hong Kong from Asia.
• Plan and manage holistic marketing campaigns, with particular focus on performance through digital channels such as SEO, SEM, programmatic display, and social media platforms, to achieve marketing objectives for both always-on initiatives and advertising campaigns.
• Identify potential partnership opportunities and devise relevant campaigns with tourism boards to drive awareness and traffic and local partners for destinations.
• Ensure brand consistency and efficiency across all channels.
• Research and develop opportunities for industry-specific digital marketing technology.
• Compile data, learnings, and ROI analysis from marketing campaigns and report back to the business.
• Compile monthly reports specific to digital and social media activities.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Coordinate with external agencies by providing directions and feedback.
• Conduct market research and prepare marketing reports as needed.
• Assist with day-to-day team operational and administrative tasks.

Qualifications

• 3-5 years of experience working in Marketing.
• Undergraduate degree in any discipline, preferably in digital marketing, marketing, or advertising.
• Substantial experience in running and developing digital marketing initiatives.
• Hands-on experience with Google Ads, DV360, Bing, Yahoo JP, Naver, Baidu, Google Analytics, Adobe Analytics, and Meta.
• Understanding of social media best practices in various Asian markets.
• Strong understanding and handling of digital marketing and social media, their functionalities, and trends.
• Experience in leading through-the-line marketing campaigns, including ATL, OOH, Digital, and Social.
• Experience in developing marketing campaigns in collaboration with external partners.
• Good command of written and spoken English and Chinese.
• Ability to copywrite and translate in English and Chinese.
• Understanding of the GBA and Asia landscape.
• Excellent organizational skills with strong attention to detail.
• Creative, organized, with strong communication and analytical skills.
• Strong interpersonal skills, able to work effectively across functions as well as independently, yet multi-task and thrive in a fast-paced environment.
• Self-motivated, independent, and energetic team player with a good business and commercial sense.
• Right to work and abode in Hong Kong.

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate, connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.