Digital Marketing Executive (EDM)

AT Global Services Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Job summary

AT Global Services Limited in Hong Kong is seeking a Digital Marketing Executive to lead end-to-end email marketing strategy, execution, and optimization for global campaigns. You will collaborate across offices to deliver data-driven, personalized communications that accelerate lead generation and drive customer retention.

The role involves building automated workflows, segmenting audiences, and analyzing performance to inform optimizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in email marketing or related digital marketing roles.
• Excellent written and verbal communication skills in English and Chinese.
• Proficiency with email marketing platforms (prefer SFMC) and other tools.
• Experience with Salesforce CRM or similar CRM platforms is preferred.
• Knowledge of email marketing best practices, segmentation, automation, and deliverability.
• Basic HTML/CSS knowledge for email development is an advantage.
• Strong analytical skills to translate data into actionable insights.

Responsibilities

• Plan, execute, and optimize email marketing campaigns to drive engagement, lead generation, conversions, and retention.
• Develop customer-focused email content aligned with brand guidelines and marketing objectives.
• Design, build, and maintain automated email workflows (onboarding, nurture, lifecycle campaigns).
• Segment audiences, manage subscriber databases, and maintain list hygiene for personalized communications.
• Monitor campaign performance and provide actionable insights and recommendations.
• Perform A/B testing on subject lines, content, layouts, and send times to maximize impact.
• Ensure compliance with privacy regulations and anti-spam requirements.
• Collaborate with Marketing, Design, Content, and Product teams on integrated campaigns.
• Analyze customer behavior and campaign data to identify personalization opportunities.
• Stay current with email marketing trends and technologies; prepare dashboards and reports.

Skills

English & Chinese communication

Copywriting

Analytical thinking

A/B testing

Email marketing strategy

Time management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Salesforce Marketing Cloud (SFMC)

Mailchimp

ActiveCampaign

Amazon Pinpoint

GetResponse

Salesforce CRM

HTML/CSS (email)

Excel

PowerPoint

Job description

As a key member of our expansive Global Marketing team based in our Hong Kong headquarters, the Digital Marketing Executive will spearhead the end-to-end strategy, execution, and continuous optimization of our global email marketing campaigns and automated customer lifecycle workflows.

Working in close synergy with our offices worldwide and cross-functional regional hubs, the successful candidate will play a vital role in leveraging data-driven personalization and advanced segmentation to deliver targeted, high-impact digital communications that captivate global audiences, accelerate lead generation, and drive long-term customer retention. This dynamic position offers an exciting opportunity for international exposure, placing you at the fronto r of our global digital engagement initiatives.

Job Descriptions

Plan, execute, and optimize email marketing campaigns to drive customer engagement, lead generation, conversions, and retention.

Develop compelling, customer-focused email content that aligns with brand guidelines and marketing objectives.

Design, build, and maintain automated email workflows, including onboarding, lead nurturing, re-engagement, and customer lifecycle campaigns.

Segment email audiences, manage subscriber databases, and maintain list hygiene to deliver personalized and targeted communications.

Monitor, analyze, and report on campaign performance using key metrics, providing actionable insights and recommendations for continuous improvement.

Conduct A/B testing on subject lines, email content, layouts, calls-to-action, audience segmentation, and send times to maximize campaign effectiveness.

Ensure all email marketing activities comply with applicable privacy regulations, anti-spam requirements, and industry best practices.

Collaborate with cross-functional teams, including Marketing, Design, Content, and Product, to develop and execute integrated marketing campaigns.

Analyze customer behavior, engagement trends, and campaign data to identify opportunities for personalization, segmentation, and performance optimization.

Conduct market and competitor research to stay current with email marketing trends, emerging technologies, and best practices.

Prepare campaign reports, dashboards, and maintain documentation, templates, and workflow processes to support operational efficiency and consistency.

Support the implementation, integration, and continuous optimization of email marketing platforms, automation tools, and related technologies.

Job Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Minimum 2 years of experience in email marketing, CRM marketing, or a related digital marketing role.

Excellent written and verbal communication skills in English and Chinese, with strong copywriting skills and attention to detail.

Proficiency in email marketing platforms, preferably Salesforce Marketing Cloud (SFMC). Experience with other platforms such as Mailchimp, ActiveCampaign, Amazon Pinpoint, GetResponse, or similar tools is an advantage.

Experience with Salesforce CRM or other customer relationship management (CRM) platforms is preferred.

Good understanding of email marketing best practices, including audience segmentation, personalization, automation, A/B testing, campaign optimization, and email deliverability.

Basic knowledge of HTML and CSS for email development and troubleshooting is an advantage.

Experience analyzing campaign performance and translating data into actionable insights.

Familiarity with email marketing compliance and privacy regulations is an advantage.

Proficient in Microsoft Excel and PowerPoint for reporting and campaign analysis.

Strong organizational, analytical, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.

Self-motivated, adaptable, and able to work independently as well as collaboratively in a dynamic environment.

Flexible and responsive to evolving business priorities, with the ability to support time-sensitive projects when required.

All information provided will be treated in strict confidence and used solely for the recruitment purposes

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a digital marketing executive?
• What is your highest level of education?
• How many years' experience do you have as an Email Marketer?
• Which of the following languages are you fluent in?

As a global trading solutions provider founded in 2017, the company's mission is to

provide consultation service to our clients which are the industry-leading company with advanced technology for excellent online trading experience.

We are committed to nurturing our staffs as their skills, product knowledge, and commitment are instrumental in ensuring our business success. We are providing

all the necessary resources for our employees to grow and to tackle all of their daily work challenges on the way.

Every member of the company has a clear and progressive career path, we look forward to having talented people like yourself to be part of our successful journey.

As a global trading solutions provider founded in 2017, the company's mission is to

provide consultation service to our clients which are the industry-leading company with advanced technology for excellent online trading experience.

We are committed to nurturing our staffs as their skills, product knowledge, and commitment are instrumental in ensuring our business success. We are providing

all the necessary resources for our employees to grow and to tackle all of their daily work challenges on the way.

Every member of the company has a clear and progressive career path, we look forward to having talented people like yourself to be part of our successful journey.

As a global trading solutions provider founded in 2017, the company's mission is to

provide consultation service to our clients which are the industry-leading company with advanced technology for excellent online trading experience.

We are committed to nurturing our staffs as their skills, product knowledge, and commitment are instrumental in ensuring our business success. We are providing

all the necessary resources for our employees to grow and to tackle all of their daily work challenges on the way.

Every member of the company has a clear and progressive career path, we look forward to having talented people like yourself to be part of our successful journey.

What can I earn as a Digital Marketing Executive