Assistant Marketing Manager

Amix Global Limited; Hong Kong Island; On-site; HKD 360,000 - 480,000; Full time

Job summary

Amix Global Limited seeks an Assistant Marketing Manager to drive integrated marketing across online, offline, and retail channels. This hands‑on leadership role unites the team to execute multi‑channel campaigns and ensure brand consistency.

You will manage Hong Kong‑based events, trade materials, website CMS operations, and CRM initiatives while supporting new business ventures. Strong English, Cantonese and Mandarin are essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, E‑Commerce, or related discipline.
• 6–12 years of marketing experience, ideally in retail, luxury goods, lifestyle, or travel retail; O2O experience preferred.
• Industry Background: Tobacco, beverage, duty‑free, or global brand management experience strongly preferred.
• Hands‑on experience in event management, trade marketing, promotional execution, and website/CMS operations.
• Proven ability to manage cross‑functional projects and guide junior team members.
• Strong interpersonal and presentation skills; fluency in English, Cantonese, and Mandarin.
• Highly organized, detail‑oriented, solution‑driven, and adaptable in a fast-paced retail environment.

Responsibilities

• Integrated Marketing & Campaigns: Plan and execute multi‑channel marketing strategies to strengthen brand equity and support business growth.
• Event & Trade Marketing: Lead all Hong Kong‑based offline events, pop-ups, and brand activations; develop B2B sales materials and trade marketing assets for Wholesale and Travel Retail.
• E‑Commerce & Website Oversight: Oversee website updates and daily management of web/e‑commerce content (including CMS) to optimize UX and conversion—focused on monitoring rather than hands‑on development.
• CRM & Member Engagement: Manage CRM activities, lifecycle marketing, and member activation in coordination with the CRM team.
• New Business Support: Support upcoming new business ventures and new website initiatives;
• Team Leadership & Collaboration: Supervise junior colleagues, ensure aligned goal setting and smooth workflows; unite the marketing team through strong interpersonal and collaborative skills.

Skills

Multi-channel marketing

CRM & lifecycle marketing

Team leadership

Cross-functional collaboration

CMS operations

Education

Bachelor's degree in Marketing

Tools

CMS

Job description

Our client - a lifestyle goods hybrid wholesaler - is now looking for an Assistant Marketing Manager. This is a hands-on leadership role ideal for someone who enjoys rolling up their sleeves, uniting the team, and driving integrated marketing initiatives across online, offline, and retail channels.

Key Responsibilities

Integrated Marketing & Campaigns: Plan and execute multi-channel marketing strategies to strengthen brand equity and support business growth.

Event & Trade Marketing: Lead all Hong Kong-based offline events, pop-ups, and brand activations; develop B2B sales materials and trade marketing assets for Wholesale and Travel Retail.

E-Commerce & Website Oversight: Oversee website updates and daily management of web/e-commerce content (including CMS) to optimize UX and conversion—focused on monitoring rather than hands-on development.

CRM & Member Engagement: Manage CRM activities, lifecycle marketing, and member activation in coordination with the CRM team.

New Business Support: Support upcoming new business ventures and new website initiatives;

Team Leadership & Collaboration: Supervise junior colleagues, ensure aligned goal setting and smooth workflows; unite the marketing team through strong interpersonal and collaborative skills.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, E-Commerce, or related discipline.

6–12 years of marketing experience, ideally in retail, luxury goods, lifestyle, or travel retail; O2O experience preferred.

Industry Background: Tobacco, beverage, duty-free, or global brand management experience strongly preferred.

Hands-on experience in event management, trade marketing, promotional execution, and website/CMS operations.

Proven ability to manage cross-functional projects and guide junior team members.

Strong interpersonal and presentation skills; fluency in English, Cantonese, and Mandarin.

Highly organized, detail-oriented, solution-driven, and adaptable in a fast-paced retail environment.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• What is your highest level of education?
• How would you rate your English language skills?

What can I earn as an Assistant Marketing Manager