Digital Marketing Executive

Travel Expert Ltd; Hong Kong; On-site; HKD 223,000 - 357,000; Full time

Benefits offered by this job

Medical Insurance

On-the-job training

Paternity Leave

Staff Discount

Year end bonus

Job summary

Travel Expert Ltd is seeking a Digital Marketing Executive to plan, develop and execute digital campaigns across social media, search, display and email channels in Hong Kong. You will create and edit marketing materials, track performance KPIs and optimize ROI through data-driven insights.

The role requires at least 2 years of digital marketing experience, strong English and Chinese communication, and the ability to drive projects with stakeholders. Immediate availability is preferred.

Qualifications

• Degree holder in Marketing/Advertising/Business or related discipline.
• At least 2 years of marketing experience including digital marketing.
• Hands-on with SEO/SEM, Google Analytics, Meta Ads and social media ad managers.

Responsibilities

• Plan, develop and execute digital campaigns across social, search, display and email channels.
• Write, translate, and edit corporate collaterals, speaking notes and marketing materials.
• Track KPIs for SEO, SEM, social and app campaigns and report ROI.
• Provide data entry and content management support for CRM backend systems.
• Drive online and offline channel development and brand marketing.
• Perform other ad-hoc duties as assigned.

Skills

Digital marketing

SEO/SEM

Google Analytics

Meta Ads

Social media advertising

Canva

AI tools

Stakeholder influence

Time management

Written & verbal English

Bilingual Chinese & English

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

AI tools

Job description

Responsibilities:

• Plan, develop and execute digital advertising campaigns and strategies across multiple platforms and channels, including social media, search engines, display networks, and email marketing
• Responsible for writing, translating, and editing corporate collaterals, speaking notes, marketing materials, SEO-friendly content, newsletter, SNS posts etc.
• Track and analyze KPIs across SEO, SEM, social, and app campaigns performance, translating data into comprehensive reports to optimize ROI
• Provide data entry and content management support for the CRM backend systems
• Drive online & offline channel development and brand marketing
• Other ad-hoc duties as assigned

Requirements:

• Degree holder or above in Marketing / Advertising / Business or related discipline
• At least 2-years working experience in marketing, include digital marketing
• Hands-on experience with digital tools like SEO/SEM, Google Analytics, Meta Ads, social media ad managers, etc.
• Proficient using design tools like Canva and AI tools for daily tasks is highly advantage
• Able to drive projects by communicating and influencing different level of stakeholders & proven track record with successful campaigns
• Creative mindset with the ability to generate innovative marketing ideas and solutions
• Excellent time management and organizational skills to juggle multiple projects simultaneously
• Ability to work in detail both independently or as a part of a team, collaborative environment and meet tight deadline
• Excellent in written and verbal communication skills on English & Chinese
• Candidates with more experience will be considered as Senior Digital Marketing Executive / Digital Marketing Specialist
• Immediately available is highly preferred

Travel & Tourism

Job Category / Function:

Job Position Level:

Middle

Employment Term:

Full Time / Permanent

Bachelor

Minimum QF Level attained:

--

Total Working Exp:

2-10

--

Location:

Wanchai District / Wan Chai

• 5-Day Work
• Bank Holiday
• Medical Insurance
• On-the-job training
• Paternity Leave
• Staff Discount
• Year end bonus

Travel Expert has been exploring the world and planning trips for Hongkongers for many years. As a small business, we have grown into an enterprise with all-rounded travel services.

Our mission is to provide professional trip planning services through easily accessible channels, such as Texpert.com and retail branches, with impressive travel experiences, insights, and custom-made travel trips for our customers.

We are proud to be listed on the main board of the Hong Kong Stock Exchange (1235) and offer a one-stop travel solution from online to offline, with diversified products for travellers.

Travel Expert has been exploring the world and planning trips for Hongkongers for many years. As a small business, we have grown into an enterprise with all-rounded travel services.

Our mission is to provide professional trip planning services through easily accessible channels, such as Texpert.com and retail branches, with impressive travel experiences, insights, and custom-made travel trips for our customers.

We are proud to be listed on the main board of the Hong Kong Stock Exchange (1235) and offer a one-stop travel solution from online to offline, with diversified products for travellers.

What can I earn as a Digital Marketing Executive