Xbox Game Studios Product Marketing Manager

Miai Brand Partnerships; Leeds; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming marketing agency in the UK is looking for a Product Marketing Manager to drive global go-to-market plans for Xbox Game Studios. The ideal candidate will have 3-5 years of gaming marketing experience, expertise in campaign planning, and strong communication skills. You will partner with studios and teams to ensure effective marketing strategies that resonate with gamers. This position is primarily on-site and requires a hands-on attitude toward challenges.

Qualifications

• 3-5 years of video games marketing experience ideally Console, Steam and subscription models.
• Experience planning and executing campaigns across owned channels.
• Proven success in cross-functional environments.

Responsibilities

• Formulate and drive the creation of global GTM plans.
• Create product positioning and messaging for communication.
• Analyse consumer trends to ensure plans are relevant.
• Manage communication cadence with key teams.

Skills

3-5 years of video games marketing experience

Experience planning and executing marketing campaigns

Proven success partnering with marketing and studio teams

Excellent creative and strategic thinking

Education

Marketing degree or equivalent

Job description

Xbox Game Studios Product Marketing Manager (Contractor)

Reports to : Sr. Product Marketing Manager

The Team

The Xbox Games Studios Marketing team is revolutionizing gaming. We are fortunate to work on products that are loved by passionate customers, anchored by tier one marketing experiences. Our mission at Xbox Game Studios is to inspire and engage every gamer on the planet with interactive and imaginative experiences.

The Role

The Xbox Games Studios Marketing Team is looking for a Product Manager with a passion for the gaming business. This role is a great opportunity for a passionate marketer to join the Xbox Games Marketing Team to support multiple studios and franchises within Xbox Game Studios and help continue to shape and grow our portfolio of games.

Ideal candidates will have experience running games marketing campaigns, building relationships with development studios, working with multiple disciplines, and developing consumer messaging. Candidates will always be looking for new and innovative ways to reach our fans with a global lens. In this role you will support and execute unified marketing plans and work closely with marketing and studio teams to land exciting, innovative, and regionally relevant campaigns.

Key Responsibilities

• Formulate and drive the creation and implementation of global GTM plans
• Create product positioning and messaging to carry through the internal and external communication of the game
• Develop intimate knowledge of your games and competitive titles and be the product evangelist
• Partner with key stakeholders to agree product KPIs that define success
• Nurture and grow relationships with studios, key stakeholders and regional leads through the organization including extended team at HQ.
• Manage regular cadence of communication with key teams (studios, marcoms, PR, Game Pass etc.) to ensure alignment and effectiveness of GTM
• Analyse consumer trends and behavior to advise and assist game studios and wider team to ensure plans are relevant to both game and gamers.
• Housekeeping
• Asset management
• Approvals management
• Management of calendars, meetings, feedback capture and actions
• Programming of owned channels with relevant teams
• Event support
• Product demoing for internal and external events

This position requires strong communications skills, experience driving marketing programs, and the ability to partner with a wide range of teams. Successful candidates will have a demonstrated ability to define clear goals and proactively look for opportunities to enhance our marketing efforts. Organizational skills and attention to detail will be necessary in this role. Most importantly – you have a passion for games, and the gaming industry.

Minimum Qualifications / Requirements

• 3-5 years of video games marketing experience ideally Console, Steam and subscription models, such as Xbox Game Pass.
• Experience planning and executing marketing campaigns across owned channels (web, dash, window, CRM, PR, events).
• Proven success partnering with marketing and studio teams.
• Experience working in a matrixed, cross-functional organization.
• Excellent creative and strategic thinking.
• Marketing degree or equivalent combination of education and experience.
• This position will require limited travel.
• Role is UK based given studio time-zones and Development Studio location.
• A “can do, roll-up the sleeves attitude”