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A leading food service provider based in the UK seeks an Area Sales Manager to drive growth across West Wales. This role is home-based and focuses on building strong customer relationships, growing the customer base, and delivering on sales targets. The ideal candidate will bring field sales experience, a tenacious attitude, and the ability to leverage technology for improved customer experience. Competitive salary up to £34,000 plus additional benefits including a company car, bonus potential, and opportunities for career progression.