Web Content Writer

Forge Holiday Group; Chester; Hybrid; GBP 24,000; Full time

Job summary

A leading holiday company in Chester is seeking a passionate Web Content Writer to craft engaging property descriptions and enhance listings for organic search. This role is perfect for recent graduates looking to build their skills in digital content and SEO. Benefits include a competitive salary, hybrid working model, and extensive growth opportunities.

Benefits

Annual STIP Bonus Scheme

33 days holiday

Birthday off

Paid volunteering days

Enhanced maternity and paternity leave

B Corp certified benefits

Exclusive holiday discounts

Wellbeing perks and gym access

Training and development opportunities

Qualifications

• Experience with SEO best practices.
• Portfolio of creative work or writing samples.
• Keen eye for detail.

Responsibilities

• Write and update engaging property descriptions.
• Utilise keyword research for SEO.
• Collaborate with marketing team on content strategy.

Skills

Flair for writing and storytelling

Attention to detail

Ability to work under pressure

Education

Degree in English, Journalism, or Creative Writing

Tools

MS Office

Asana

Tableau

WordPress

Excel

Job description

Overview

Become a Storyteller of UK Escapes - Join Us as a Web Content Writer!

Why You’ll Love It Here: At Forge Holiday Group, we don’t just do holidays, we craft unforgettable experiences. With powerhouse brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and driven by four values: One Business, Keep it Simple, Grow & Learn, and Sustainable Impact.

About the Role

We’re looking for a Web Content Writer who is passionate about telling stories and inspiring people to book their next great escape. You’ll write compelling, search-engine-optimised property descriptions that bring our holiday homes to life, and help them shine in search results.

This is a brilliant opportunity for recent grads or early-career marketers who want to build their skills in digital content, SEO, and conversion-focused writing.

What You’ll Do

• Write and update property descriptions that are engaging, accurate, and SEO-friendly
• Utilise keyword research to optimise listings for organic search visibility
• Proofread and polish content to ensure clarity and consistency
• Review customer feedback and ensure listings reflect real guest experiences
• Collaborate with the wider marketing team to support campaigns and content strategy
• Use tools like Asana, Tableau, WordPress, Excel, and our in-house CMS to manage and measure your work

What We Offer

• Salary - £23,809.50 per annum
• Location - Hybrid working with 2+ days/week in our Chester HQ
• Working Hours - 37.5 hours per week, Tuesday to Saturday, 09:00 - 17:30
• Culture - Creative, collaborative, and full of fresh ideas
• The Work - Writing that inspires bookings and drives performance
• Growth - Training, mentoring, and career pathways in digital marketing

If You’ve Got

• A flair for writing and storytelling
• Experience with MS Office and a keen eye for detail
• Ability to work under pressure and meet deadlines
• A degree in a relevant subject (e.g. English, Journalism, Creative Writing) or equivalent experience
• A portfolio of creative work or writing samples

Bonus points for experience with SEO best practices, Google Analytics, WordPress or other CMS platforms, and a passion for travel and UK destinations!

Forge Holiday Group Benefits

• Annual STIP Bonus Scheme - up to 10% of your salary
• 33 days holiday (incl. bank hols) + extra days for long service
• Your birthday off
• 2 paid volunteering days
• Enhanced Maternity & Paternity leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• B Corp certified - we care about people & planet
• Exclusive holiday discounts for you, friends, and family
• Wellbeing perks, gym access at HQ, health cash plan
• Hybrid working & on-site parking
• Training & development to keep you growing

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask.

Ready to Write the Next Chapter?

Apply now and help us turn holiday listings into dream escapes. Your words will inspire bookings, shape experiences, and make memories for millions.