VP of Product Marketing (Remote, Europe & US East Coast)

LearnWorlds; Remote; GBP 90,000 - 130,000; Full time

Job summary

A leading e-learning platform is seeking a VP of Product Marketing to drive strategic growth and oversee the full Product Marketing engine. This role is crucial in defining product narratives and aligning customer experiences to ensure monetization and retention. Candidates should have over 6 years in B2B SaaS, including leadership experience in Product Marketing. Benefits include remote work, personal training budget, and annual retreats. An opportunity to contribute to a top-tier e-learning company.

Benefits

Private life and health insurance

Annual training budget

Home office allowance

23 days of paid time off

3 early summer Fridays

Access to LearnWorlds School

Qualifications

• 6+ years in B2B SaaS Product Marketing, including 4+ years leading PMM teams.
• Proven track record in monetization and adoption metrics.
• Experience in storytelling complex ideas simply.

Responsibilities

• Own and build the full Product Marketing engine.
• Align customer education with internal messaging.
• Drive pricing research and monetization strategy.

Skills

B2B SaaS Product Marketing

Team leadership

Strategic precision

Data analysis

Storytelling

AI tools usage

Job description

VP of Product Marketing (Remote, Europe & US East Coast)

At LearnWorlds, we believe learning is the original human superpower — the force that turns knowledge into products, skills, and progress. Our platform helps creators, educators, and organizations in more than 150 countries turn expertise into scalable learning experiences that sell, teach, and transform. As AI floods the world with information, learning becomes the only countermeasure — the skill that keeps humans creative, relevant, and in control. The winners won't be those who automate fastest, but those who learn and adapt fastest. They'll need platforms that turn knowledge into teachable systems that scale — and that's exactly what LearnWorlds enables. We are a profitable, product‑led SaaS company at an inflection point — expanding from category strength into category leadership. The next stage of our growth is about precision, narrative clarity, and systemic excellence: how product, marketing, and customer experience operate as one continuous engine of learning, inside and out.

Leadership Group

• The Chief Product Officer drives product vision and innovation.
• The Chief Marketing Officer expands awareness and demand.
• The VP of Sales turns opportunities into revenue and growth.
• The VP of Customer Experience ensures long‑term success and advocacy.

What You'll Do

• Own and build the full Product Marketing engine, including a GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales‑assist.
• Build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration.
• Re‑define and evolve LearnWorlds' category story and positioning across creators, training businesses, and enterprises.
• Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer.
• Ensure consistency across campaigns, website, and content through collaboration with the Chief Marketing Officer.
• Align customer education and in‑product messaging with the VP of Customer Experience, so the story carries from first impression to long‑term success.
• Build a predictable GTM system — tiered launch models, playbooks, and post‑launch adoption tracking.
• Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement.
• Maintain a steady product communications rhythm: feature announcements, newsletters, webinars, and “You Ask, We Deliver” updates.
• Turn launches into learning cycles that refine messaging, adoption tactics, and internal collaboration through varied communication channels.
• Chair the Pricing Committee to drive packaging and monetization strategy; lead pricing research, tests, plan redesigns, and add‑on evaluations across tiers and business models.
• Build a pricing journey conducive to PLG growth, balancing cost increases with feature access.
• Align value communication across Product, Sales, and Customer Experience to ensure pricing clarity and trust.
• Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion.
• Collaborate with Product and Customer Experience to align in‑app experiences, lifecycle messaging, and educational content.
• Use data to identify friction points and design interventions that increase retention and feature engagement.
• Organize customer persona data collection efforts across teams and support innovative personalization pathing throughout the customer journey.
• Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring.
• Deliver concise insights that inform roadmap, GTM priorities, and messaging.
• Share learnings across leadership via recurring State of the Market & Customer readouts.
• Grow a lightweight Analyst Relations motion as LearnWorlds expands its category presence.
• Partner with Product to research and evaluate new market opportunities, integrations, and feature directions.
• Use market sizing, interviews, and competitive analysis to assess potential impact before development begins.
• Maintain a living Market Opportunities Backlog that connects customer demand to product strategy.
• Ensure roadmap decisions are guided by evidence — real data, not intuition alone.
• Co‑lead the growth of LearnWorlds' AI‑driven Signals Ecosystem — an intelligence layer that connects product data, customer behavior, and market insights.
• Collaborate with the leadership to design how AI enhances visibility, speed, and decision‑making across teams.
• Partner with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts while maintaining brand accuracy and human judgment.
• Guide governance, quality loops, and feedback systems that make AI a dependable, evolving asset.
• Over time, turn this Signals Ecosystem into a strategic advantage — a shared intelligence framework that helps LearnWorlds learn faster, decide smarter, and act sooner.
• Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos.
• Ensure internal consistency in how we enable and align teams — and external adaptability in how we communicate and sell across segments and regions.
• Connect enablement efforts with lifecycle insights for a unified customer experience.
• Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. There is already a team with 6 eager PMMs.
• Provide direction, context, and accountability, allowing PMMs to own their domains with autonomy.
• Foster a culture rooted in writing, data, and iteration; protect focus time for deep work.
• Develop both the craft and careers of your PMMs, ensuring they have space to grow and make their work visible.

What Success Looks Like

• Narrative clarity across all touchpoints.
• Systemic GTM excellence with predictable launch processes.
• Monetization uplift through pricing experiments that increase conversion, expansion ARR, annual vs. monthly plan adoption, and feature attach rates.
• Adoption & retention growth via lifecycle programs and in‑product education.
• Customer‑ and market‑driven roadmap guided by validated opportunity research.
• AI‑driven intelligence advantage that improves decision‑making, communication, and action.
• Revenue enablement impact that boosts confidence and precision for Sales, CX, and Partnerships.
• Product Marketing as an autonomous, data‑informed strategic function trusted to lead clarity and growth.

Requirements

What You Bring

• 6+ years in B2B SaaS Product Marketing, including at least 4 years leading and growing PMM teams, with a proven track record of moving monetization, adoption, retention, and win‑rate at multi‑product PLG + sales‑led companies.
• Leadership through clarity: build teams that think deeply, act fast, and understand why their work matters.
• Strategic precision: steer product narratives, pricing decisions, and GTM motions that affected metrics—adoption, conversion, retention, ARR.
• Analytical calm: read data without drowning; spot patterns, size opportunities, and turn numbers into direction.
• Storytelling as craft: explain complex ideas simply and teach others to do the same.
• System builder: think in frameworks and playbooks, not heroics; build structures that make great work easier to repeat.
• AI curiosity: hands‑on with AI tools for leverage, not novelty; understand how intelligence compounds over time.
• Cross‑functional gravity: align product sense with marketing sense without slowing down.
• Mindset: curious, practical, thoughtful; care about outcomes, not credit; share context, write it down, and keep improving the system.

Nice to have

• Experience in e‑learning, creator platforms, or customer education.
• Exposure to multi‑product SaaS ecosystems.
• Comfort with tools that blend AI, automation, analytics, and storytelling.

Benefits

• Private life and health insurance plan.
• Fully remote work, apart from occasional in‑person meetings a few times per year.
• Your personal annual training budget.
• An annual home office allowance to set up your personal space.
• Company laptop.
• 23 days of paid time off.
• 3 early summer Fridays in July and August.
• A free LearnWorlds School to build and sell your own courses.
• Work in one of the globally top 5 e‑learning course platforms.
• An opportunity to grow alongside us and shape the look and feel of tomorrow’s e‑learning.
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential.
• Annual company retreats (see the video of our latest retreat).

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing
• IT Services and IT Consulting