UKI Field Marketing Lead for HCM

SAP SE; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global technology firm is seeking a UKI Field Marketing Lead for HCM in Greater London. You will develop and drive a data-driven marketing strategy, collaborate with diverse teams, and execute impactful campaigns. Ideal candidates have over 5 years of B2B marketing experience, strong analytical skills, and a proven track record in integrated campaign execution. This role offers opportunities for professional development in a collaborative environment.

Benefits

Constant learning and skill development

Great benefits

Collaborative team environment

Qualifications

• 5+ years of B2B marketing experience, ideally in technology or software.
• Proven success in designing and executing integrated marketing campaigns.
• Strong data literacy and analytical skills to drive insight-led decision-making.

Responsibilities

• Own the UKI HCM Marketing Plan and Targets.
• Lead the end-to-end execution of integrated marketing programs.
• Drive collaboration across UKI marketing, sales, and partner teams.

Skills

B2B marketing experience

Data literacy

Stakeholder management

Communication skills

Agile mindset

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing automation platforms

CRM systems

Analytics platforms

Job description

Overview

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

As the UKI Field Marketing Lead for HCM, you will be the strategic marketing partner to senior Line of Business (LOB), Sales, and Partner stakeholders. You will lead the development, execution, and optimization of a data-driven, customer-centric marketing strategy that drives demand, accelerates pipeline growth, and supports adoption across priority industries and audiences.

Key Responsibilities

• Own the UKI HCM Marketing Plan and Targets.
• Translate global and regional strategies into locally relevant, high-impact customer journeys. Define and manage the UKI marketing plan, ensuring alignment with business priorities and measurable outcomes.
• Execution Management & Program Delivery: Lead the end-to-end execution of integrated marketing programs, ensuring timely delivery, budget adherence, and operational excellence. Partner with regional execution teams and digital hubs to scale and optimize campaign performance.
• Voice of the Customer: Leverage market insights, buyer behavior, and customer feedback to shape messaging, campaign design, and engagement strategies that resonate with target audiences.
• Cross-Team Orchestration: Drive collaboration across UKI marketing, global marketing, sales, partner teams, and external agencies to deliver cohesive, multi-channel programs that support pipeline acceleration and customer success.
• Outcome-Focused Marketing: Champion business impact over activity. Align marketing KPIs with sales goals, account plans, and pipeline metrics to ensure marketing contributes directly to revenue growth.
• Use analytics and performance data to inform strategic decisions, optimize campaign effectiveness, and guide Agile course correction.
• Elevate Storytelling: Craft compelling narratives that emotionally connect with B2B buyers and clearly articulate SAP’s value proposition across industries and personas.

What You Bring

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of B2B marketing experience, ideally in technology or software.
• Proven success in designing and executing integrated marketing campaigns.
• Strong data literacy and analytical skills to drive insight-led decision-making.
• Proficiency in marketing automation, CRM, and analytics platforms.
• Excellent stakeholder management and communication skills.
• Agile mindset with a passion for innovation and continuous improvement.
• Ability to build strong relationships across diverse teams and with customers.

Meet Your Team

We are a dynamic, collaborative, and purpose-driven marketing team committed to driving the success of SAP solutions across the UK and Ireland. We celebrate wins, share learnings, and continuously evolve to meet the needs of our customers and business.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [e-mail].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 437125 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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