TikTok - Music Creator Operations Specialist

TikTok; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media platform in London seeks an experienced professional to oversee data monitoring of promotional creator groups, develop incentive strategies, and optimize marketing campaign performance. Ideal candidates will have over 5 years in internet operations or data analysis and strong skills in teamwork and problem-solving. Join a diverse team striving to inspire creativity and bring joy.

Qualifications

• At least 5 years of experience in internet operations or data analysis.
• Experience in creator/KOL/social media operation analysis is preferred.
• Strong collaboration and promotion skills.

Responsibilities

• Oversee data monitoring and analyze core promotional creator groups.
• Design and scale innovative incentive strategies for creators.
• Analyze campaign metrics and identify opportunities for optimization.
• Partner with regional teams to establish operational goals.

Skills

Data analysis capabilities

Collaboration skills

Problem-solving orientation

Tools

Excel

SQL

Job description

Responsibilities

1. Core Creator Strategy Management
   Oversee data monitoring and in-depth analysis of the platform’s core high-quality promotional creator groups. Generate actionable creator insights to formulate strategies, then drive their implementation, iteration, and optimization. Facilitate cross-collaboration between product and operations teams to achieve a closed-loop strategy execution.
2. Creator Incentive Strategy Development & Scaling
   Design and test innovative incentive strategies and campaign frameworks for creators. Collaborate closely with Product Managers to lead experimental initiatives (e.g., A/B testing), validate performance, and scale successful models across the platform.
3. Creator Marketing Campaign Performance Optimization
   Analyze campaign metrics to identify bottlenecks and growth opportunities. Develop data-driven optimization strategies to empower regional teams and clients, enhancing both campaign effectiveness and return on investment (ROI).
4. Cross-Regional Strategy Alignment & Execution
   Partner with regional teams to establish measurable quarterly operational goals and supporting strategies. Implement regular monitoring mechanisms to track progress, resolve critical operational challenges collaboratively, and ensure regional goal attainment. Document and disseminate cross-regional best practices to drive collective improvement.

Qualifications

1. At least 5 years of experience in internet operations or data analysis; experience in creator/KOL/social media operation analysis is preferred.
2. Strong data analysis capabilities, clear logic, familiar with Excel analysis and SQL.
3. Strong collaboration and promotion skills: Proficient in cross-team collaboration and capable of driving project implementation.
4. Problem-solving orientation: Proactively identify and solve business problems.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.