TikTok E-Commerce Executive

AC Fashion Ltd; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A popular fashion retailer is looking for a TikTok E-Commerce Executive in London. The ideal candidate will develop growth strategies, manage promotional campaigns, and analyze sales performance for their TikTok Shop channel. Applicants should have 3+ years of experience in e-commerce or digital marketing, strong analytical skills, and an understanding of TikTok's trends. This is a full-time position requiring working five days a week in the office.

Qualifications

• 3+ years experience in TikTok Shop, e-commerce, digital marketing, or social commerce roles.
• Strong understanding of TikTok trends and content conversion.
• Data-driven mindset with ability to interpret platform analytics.

Responsibilities

• Develop and execute a monthly growth plan for TikTok Shop.
• Manage TikTok Shop promotional events and campaigns.
• Source and manage relationships with TikTok creators and affiliates.

Skills

TikTok trends knowledge

Data analysis skills

Communication skills

Negotiation skills

Organisational skills

Influencer marketing experience

Tools

Canva

CapCut

Job description

TikTok E-Commerce Executive

Employment Type: Full-time, 5 days in the office

This role is not eligible for visa sponsorship. All applicants must have the legal right to work in the UK.

About the Role

We are seeking a proactive, analytical, and trend-driven TikTok E-Commerce Executive to lead and grow our TikTok Shop channel. In this role, you will take ownership of strategy, campaign planning, creator partnerships, product optimisation, and sales performance.

You must understand TikTok culture, know how to drive conversions through content, and be confident managing KPIs. Your goal is scale sales, increased visibility, and create a best-in-class TikTok shopping experience.

Key Responsibilities

1. TikTok Shop Strategy and Growth:

• Develop and execute a monthly growth plan for TikTok Shop.
• Lead optimisation of product listings (SEO, creatives, pricing strategy, and conversion improvements).
• Identify high-potential products and plan promotional cycles.

2. Campaign Planning and Management:

• Manage TikTok Shop promotional events (mega sales, themed campaigns, seasonal drops).
• Secure platform support and promotional placements.
• Coordinate with content, design, and marketing teams to align campaign assets.

3. Influencer and Affiliate Management:

• Source, negotiate, and manage relationships with TikTok creators and affiliates.
• Create influencer briefs, monitor performance, and scale top-performing partnerships.
• Oversee gifting, seeding, and affiliate content plans.

4. Data Analysis and Reporting:

• Analyse sales performance, traffic sources, CPC/CTR/CVR, and ROI across campaigns.
• Identify trends, opportunities, and gaps to continuously improve performance.
• Produce detailed weekly and monthly reports for management.

5. Content Direction and Coordination:

• Collaborate with the creative/content team on TikTok-style product videos, creator scripts, and UGC.
• Provide data-led insights on what content converts.
• Support live commerce planning when needed.

6. Operational Oversight:

• Ensure product availability, inventory accuracy, and compliance with TikTok Shop policies.
• Coordinate with fulfilment/logistics teams for smooth operations.

Requirements

• 1 3+ years experience in TikTok Shop, e-commerce, digital marketing, or social commerce roles.
• Strong understanding of TikTok trends, algorithm behaviour, and content conversion.
• Data-driven mindset with ability to interpret and act on platform analytics.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organised with ability to manage multiple campaigns simultaneously.
• Experience with influencer/affiliate marketing is a strong advantage.
• Comfortable working in a fast-paced, performance-based environment.

Bonus Skills (Preferred but Not Required)

• Experience in TikTok ad optimisation or paid social campaigns.
• Skills in Canva, CapCut, or video editing tools.
• Previous e-commerce experience on Shopify, Amazon, or other marketplaces.
• Background in live-stream commerce.