Description
The Online Trading Manager for Retailer.com/Pure Play Sites strategically manages the online retail business, driving sales performance through strong retailer partnerships, promotional execution, and an optimised shopping experience. They collaborate with internal and external teams to ensure successful product launches, campaigns, and sales initiatives.
Sales & Reporting
- Define and execute the strategy to drive sales across retailer websites and pure play sites.
- Collaborate with the brand team to forecast and re-phase sales estimates for each online retailer.
Planning & Collaboration
- Meet weekly with National Accounts and Marketing Teams to develop, maintain, and review strategy for retailer.com platforms.
- Lead weekly calls and monthly planning meetings with retailers to ensure alignment and timely execution of key initiatives.
- Collaborate with marketing teams to ensure a 360-degree brand approach across both online and in-store activations.
- Build robust marketing strategies for each retailer site, creating new programs and content plans to drive sales.
- Own the retailer.com P&L and investment planning, ensuring that targets are met.
- Oversee the creation and execution of promotional activities and merchandising strategies for retailer websites.
- Partner with retailers to gain insights on site analytics, including click-through rates, traffic, and sales performance.
Team Management & Leadership
- Lead and inspire the Online Brand Team, providing regular feedback and guidance to foster team development.
- Cultivate a supportive and engaging work environment, leading by example and ensuring that all team members are aligned with the brand's goals.
- Collaborate with cross-functional teams to ensure smooth execution of online and offline strategies.
Retailer Coordination & Stock Management
- Build and maintain relationships with key online retailer contacts, ensuring the brand is front of mind in retailer considerations.
- Manage the stock allocation process for online retailers, ensuring timely delivery of products and resolving any stock issues.
- Oversee new product launches on retailer websites, ensuring that marketing campaigns and content align with the global and local strategies.
- Monitor retailer.com business performance, securing the best initiatives to meet sales goals.
- Conduct daily site-walks for key retail partners, ensuring accuracy of product listings, content, and marketing materials.
Qualifications
- Strong commercial awareness, with the ability to analyse online sales data and derive actionable insights.
- Proficiency in Microsoft Office (Excel, PowerPoint), with experience in e-commerce platforms and Google Analytics.
- Excellent communication and relationship-building skills, with the ability to lead both internal teams and external partners.
- Leadership skills, with experience in managing and mentoring a team.
- Strong project management and organisational skills, with the ability to juggle multiple priorities in a fast-paced environment.
- A results-driven mindset with a passion for delivering high-quality online customer experiences.
- Knowledge of e-commerce best practices, digital marketing, and website analytics tools.
- Proven experience in online trading, digital marketing, or e-commerce, ideally within the retail or consumer goods industry.
- Experience with e-commerce tools, CMS, and data analysis/reporting tools is a plus.
- Experience in managing key accounts or working with online retailers is highly preferred.
- A background in marketing, business, or a related field is desirable.