The Estée Lauder Companies Global Marketing Manager

The Estée Lauder Companies Inc.; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent fragrance company based in London is seeking an experienced Marketing Manager to lead strategy for their fragrance portfolio. The ideal candidate will have over 8 years in marketing, excel in managing multiple projects, and demonstrate strong leadership and analytical abilities. This role involves collaborating with international teams and driving innovative marketing campaigns to enhance brand growth.

Qualifications

• Minimum 8 years marketing experience required.
• Ability to manage multiple projects with high attention to detail.
• Strong numerical and analytical skills with a creative mindset.

Responsibilities

• Support Fragrance Director in category strategy.
• Manage global fragrance marketing roadmap and product portfolio.
• Drive integrated marketing campaigns and manage cross-functional teams.
• Track and analyze category performance and report to leadership.

Skills

Inter-personal skills

Organisational skills

Analytical thinking

Project management

Creativity

Commercial awareness

Communication skills

Interest in consumer trends

Job description

Jo Malone London has an exciting opportunity for a Marketing Manager to join our Global team based in our Manchester Square Offices in London.

Key Responsibilities:

• Support the Fragrance Director in shaping and executing category strategy to accelerate growth.
• Own and manage the global fragrance end to end marketing roadmap, ensuring alignment with business objectives.
• Translate consumer and market insights into actionable product plans and robust marketing calendars, identifying market opportunities and consumer trends.
• Partner with Global and regional teams: Insights, Product Development, Supply chain, international teams to co-create and develop winning action plans.
• Monitor competitive landscape and category growth drivers to inform product positioning, assortment, and pricing.
• Manage the fragrance product portfolio, including lifecycle management, range optimisation, and new product launches.
• Balance the portfolio across olfactive families, formats and price tiers; conduct regular fragrance architecture reviews to avoid duplication and cannibalisation.
• Evaluate SKU productivity and recommend rationalisation as needed.

Product Management:

• Shape the New Product Launch roadmap through insight-led collaboration with global and regional teams.
• Project manage all fragrance category launches, ensuring alignment across functions.
• Manage product & pricing positioning, COGs and forecasting to support margin, market opportunity and brand ambition

Consumer Marketing planning & execution:

• Drive full-funnel, 360° consumer marketing campaigns to recruit new consumers, drive brand equity and category growth
• Shape campaign briefs and consumer marketing plans applying the latest consumer insights; champion a consumer first mindset across activations
• Drive seamless integrated consumer experiences and journeys by partnering with Creative, Channel lead, and Regional teams; facilitate cross-functional collaboration and aligned plans
• Manage content creation and content mapping, ensuring relevance across platforms and resonance with target audiences

Go to Market Execution:

• Clearly communicate campaign objectives and market opportunities to build shared vision and commitment
• Align closely with International and Regional teams to ensure local market relevance
• Coordinate Global cross-functional teams to ensure flawless product launches and market readiness
• Develop Global marketing toolkits, frameworks, activation plans and assets to efficiently bring programmes to market
• Support deployment of marketing plan to regions through collaboration meetings, regional toolkit and material (master presentations for Retailers, Regional Roundtables…)

Performance Management:

• Track and analyse category performance, campaign results and programmes ROI
• Identify growth levers and lead corrective action where needed
• Present business / performance updates and strategic recommendations to leadership
• Establish KPIs and goals; evaluate campaigns and programmes' results to inform future planning

Candidate Requirements:

• Demonstrate excellent inter-personal skills
• Have minimum 8 years marketing experience
• Have exceptional organisation skills with an ability to prioritise and manage multiple projects at one time to a high level of detail
• Be able to effectively drive projects forward with a solution and result focused mindset
• Demonstrate both a creative and commercial mind-set and use this approach in making recommendations
• Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities
• Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisation
• Strong interest in the consumer, cultural diversity, and trends, enthusiasm and passion