Swim Lesson Manager

Lex Leisure; Marldon; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading leisure organization in the United Kingdom is seeking a Swim Manager to oversee the Learn to Swim programme's success. You will drive sales, manage a team of swim teachers, and enhance customer experience. The ideal candidate has a passion for swimming, strong management skills, and a Level 2 Swimming Teacher qualification. The role is pivotal in ensuring compliance and promoting swim safety initiatives.

Qualifications

• Proven experience managing and supervising a team.
• Extensive knowledge of learn-to-swim programmes.
• Ability to demonstrate initiative and critical thinking.

Responsibilities

• Drive income and retention using KPIs.
• Maximise pool space and ensure high customer service.
• Oversee scheduling and management of swim teachers.

Skills

Commercial management

Team management

Customer service

Communication skills

Education

IOS Level 2 Swimming Teacher or equivalent

Job description

This is an ideal opportunity for a motivated, commercially driven individual with a passion for swimming and a flair for team management. The Swim Manager is a pivotal role, responsible for the commercial success, sales, programming, development, and operations of the Learn to Swim programme across the Riviera International Centre and Torbay Leisure Centre. In addition, you will be responsible for overseeing the school swimming programme and implementing the Swimsafe programme in partnership with Swim England.

Key Responsibilities

• Commercial Focus: Drive income and retention using KPIs, manage sales targets, create competitor analysis (SWOT), and champion customer experience through the 'Safer, Smarter, Stronger' USP.
• Programme Management: Maximise pool space/timetabling, ensure the highest level of customer service, maintain compliance with company processes, and develop positive working relationships with local schools and clubs.
• Observation and Mentoring: Provide direct line management to the team of swim teachers, oversee scheduling, ensure NRASTC qualifications are current, and be responsible for the interview, induction, and training of new staff.
• Marketing & Communication: Develop and maintain a monthly marketing plan (inreach, outreach, social media), provide regular updates to swimmers, and attend regular regional and site‑based manager meetings.

We are looking for a candidate who demonstrates initiative, critical and creative thinking, and a strong collaborative spirit.

Qualifications

• Fully qualified IOS Level 2 Swimming Teacher or equivalent.
• Extensive knowledge of learn-to-swim programmes and the National Governing Bodies framework.
• Previous experience managing, supervising, and mentoring a team.
• Desirable: NRASTC or NPLQ and First Aid at Work certificate, or a willingness to obtain these.

Personal Attributes

• Excellent written and verbal communication skills.
• Demonstrated knowledge of national trends and best practice in the aquatic industry.
• Proven ability to work effectively as part of a fast‑paced, results‑oriented team.
• Strong experience in the development and implementation of grassroots sports programme management, ideally in an aquatic environment.