Student Recruitment Lead

BIMM Institute; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading creative arts university in Manchester is seeking a Student Recruitment Lead to develop and implement strategies for student recruitment. This role involves managing a team, analyzing data for continuous improvement, and collaborating with various departments to enhance the applicant experience. The ideal candidate has proven experience in higher education recruitment and strong leadership skills. This position offers an opportunity to make a significant impact in driving student engagement and enrollment.

Qualifications

• Proven experience in a higher education student recruitment role, understanding the student recruitment lifecycle.
• Demonstrated ability to develop and evaluate recruitment strategies.
• Experience managing and developing teams to achieve performance goals.

Responsibilities

• Develop and deliver activity schedules to meet recruitment targets.
• Manage and motivate the Student Recruitment team.
• Collect and evaluate performance data for recruitment initiatives.
• Work closely with marketing and admissions for a seamless applicant experience.
• Design and oversee activities promoting accessibility to higher education.
• Conduct analysis of the education market for opportunities.
• Manage budget for recruitment activities.

Skills

Experience in higher education student recruitment

Data analysis skills

Team leadership

Communication and interpersonal skills

Tools

Microsoft Office

CRM systems (e.g., Salesforce)

Job description

Overview

Student Recruitment Lead

At BIMM University, we're more than just an educational institution; we're a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.

About the Role

As Student Recruitment Lead, you will deliver and oversee student recruitment strategies and activity plans at campus level. The role is central to achieving our undergraduate and postgraduate recruitment targets, ensuring that all activity remains student-focused and aligned with institutional priorities. You’ll be responsible for guiding the student journey from first contact through to enrolment, using data and collaboration to inform and improve outcomes.

What You’ll Do

• Strategic Planning: Develop and deliver activity schedules designed to meet the student recruitment targets for your campus and region.
• Team Leadership: Manage, develop, and motivate a high-performing Student Recruitment team, driving them to achieve campus-specific targets and KPIs.
• Data-Driven Insights: Collect, evaluate, and share performance data for recruitment initiatives, ensuring continuous improvement and strategic alignment.
• Collaboration: Work closely with the Marketing, Recruitment, and Admissions teams to create a seamless applicant experience, ensuring alignment across all touchpoints.
• Outreach and Engagement: Design and oversee targeted activities and events, ensuring they actively engage under-represented groups and promote accessibility to higher education.
• Competitor Analysis: Conduct ongoing analysis of the education market to identify opportunities, mitigate risks, and enhance BIMM’s position as a top-choice institution.
• Budget Management: Exercise efficient budgetary control over all recruitment activities to ensure cost-effective use of resources.

What You’ll Bring

• Experience and Expertise: Proven experience in a higher education student recruitment role, with a deep understanding of the student recruitment lifecycle, from enquiry to enrolment.
• Strategic Vision: Demonstrated ability to develop, implement, and evaluate recruitment strategies that respond to market trends and drive results.
• Leadership Skills: Experience managing and motivating teams to achieve performance goals, with a focus on collaboration and professional development.
• Analytical Ability: Strong data analysis skills with the ability to translate insights into actionable strategies and improvements.
• Communication and Interpersonal Skills: Exceptional verbal communication, public speaking, and relationship-building skills to engage stakeholders at all levels.
• Technological Proficiency: Competency with Microsoft Office tools and CRM systems (e.g., Salesforce), as well as familiarity with social media for promotional purposes.
• Flexibility: A commercially driven mindset, self-motivation, and a willingness to work outside standard hours for events and initiatives.

We encourage early applications as the advert may close sooner than the stated deadline if we receive a high volume of interest. You may also be invited to interview ahead of the closing date.