Student Engagement Associate

Scotsman; St Andrews; On-site; GBP 60,000 - 80,000; Part time

Job summary

A leading hospitality group in St Andrews is seeking a Student Engagement Associate. This role involves actively engaging with prospective students and visitors, providing clear information about the student accommodation offerings, and supporting sales activities. Ideal candidates will possess strong communication and interpersonal skills, be target-driven, and have previous experience in sales and marketing. The position offers 25 hours per week with a supportive work environment that encourages professional development.

Benefits

Wagestream – Stream up to 40% pay as it is earned

30% off food and cinema tickets

Hotel and Apartment discounts

Flexible working opportunities

Cycle to Work Scheme

Career development through training programme

Qualifications

• Previous sales and marketing experience in a similar role.
• Highly confident speaking to people in person with a natural ability to engage and persuade.
• Strong communication and interpersonal skills.

Responsibilities

• Actively approach prospective students and visitors.
• Provide engaging information about the benefits of Space Student Accommodation.
• Deliver an excellent first impression at the Space Sales Hub.

Skills

Sales and marketing experience

Communication skills

Interpersonal skills

Target driven mindset

Tools

CRM system

Job description

Who we are?

The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.

We have opened our first Student Accommodation property in St Andrews consisting of high‑end studios and apartments. The ethos of Space Student accommodation is to provide a seamless student experience that delivers what our students need, when they need it within their home and our shared community to enable them to thrive.

What is in it for you?

As part of Scotsman Hospitality, you will have access to the following benefits that include:

• Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• 30% off food and cinema tickets in all of our venues across Scotland.
• Hotel and Apartment discounts.
• Access to Scotsman Perks Benefits Portal.
• Flexible working opportunities.
• Cycle to Work Scheme
• Career development through our Scotsman Steps training programme.

Student Engagement Associate

your role will include:

• Lead Generation and Sales Outreach

  • Actively approach prospective students, parents, and visitors in and around the Space Sales Hub
  • Use confident, friendly, and persuasive communication to introduce Space Student Accommodation and create interest
  • Drive prospects into the Space Sales Hub or encourage them to book a viewing
  • Qualify potential leads and hand them over to the sales team for follow up
  • Support street level campaigns across South Street and key university locations to boost visibility
  • Record all leads accurately within the CRM system

• Sales Engagement and Conversion Support

  • Provide clear, engaging information about the benefits of choosing Space Student Accommodation
  • Recognise buying signals and guide prospects towards the next step in the sales journey
  • Collaborate with the Sales Manager to refine messages that resonate with students and parents
  • Assist with on site promotions, competitions, and events that support conversion goals

• Customer Interaction

  • Deliver an excellent first impression to anyone entering the Space Sales Hub
  • Manage light touch tourist information enquiries, for example directions or local points of interest
  • Maintain a welcoming, organised, and professional environment that supports sales activity

• Collaboration and Performance

  • Share daily feedback on footfall, lead quality, and outreach performance
  • Work alongside the sales team to ensure smooth handover of leads
  • Contribute ideas to strengthen outreach strategy and improve lead generation outcomes
  • Support wider marketing and promotional activities when required

Working Hours: 25 Hours per Week 10.00 a.m. to 3.00 p.m. Tuesday to Saturday

The Person:

The ideal candidate will have:

• Previous sales and marketing experience in a similar role.
• Highly confident speaking to people in person with a natural ability to engage and persuade
• Strong communication and interpersonal skills
• Target driven mindset with enthusiasm for outreach and sales activity
• Positive, energetic, and resilient
• Organised and reliable with a proactive approach to work