Strategic Legacy Marketing Manager

Royal National Lifeboat Ins titution (RNLI); Poole; On-site; GBP 60,000 - 80,000; Full time

Job summary

A charitable organization dedicated to public service is seeking a Strategic Legacy Marketing Manager to lead a legacy marketing team focused on innovating donor-centric strategies. The ideal candidate should have a strong background in fundraising, team leadership skills, and the ability to engage stakeholders effectively. This role requires experience in developing and implementing marketing programmes for legacy and In Memory giving, along with a valid driving licence.

Qualifications

• Proven track record in developing a donor-centric marketing strategy and overseeing its delivery.
• Experience in leading and motivating teams, with a focus on individual development.
• Ability to engage and influence stakeholders at all levels.

Responsibilities

• Lead a team responsible for legacy and In Memory giving marketing programmes.
• Drive innovation in legacy strategy as part of the leadership team.
• Collaborate with fundraising stakeholders to deliver the legacy strategy.

Skills

Fundraising passion

Donor-centric marketing

Team leadership

Communication skills

Strategic thinking

Problem-solving

Job description

We're looking for a Strategic Legacy Marketing Manager to lead our team of legacy marketing specialists. This is a new role leading an established team, that is key to building our long-term legacy income. It is responsible for developing and expanding our multi‑channel legacy pledger recruitment programme, enhancing and growing our legacy engagement & conversion journeys and growing our In Memory giving initiatives including our Launch a Memory offering.

Responsibilities

• Driving innovation and development of the wider legacy strategy as part of the legacy leadership team
• Leading a team responsible for all aspects of our marketing acquisition, conversion and engagement programmes for Legacy & In Memory giving.
• Collaboration and coordination with fundraising stakeholders across the organisation to deliver the legacy strategy in support of the wider fundraising strategy
• Identifying and growing talent within your team.
• You’ll be passionate about fundraising and understand the importance of delivering donor‑centric marketing programmes that support business goals and outcomes. Proven track record and extensive experience in developing a donor‑centric marketing strategy and overseeing its successful delivery. Ideally this will be in legacy and/or In Memory giving and include experience in creating large‑scale multi‑channel paid media programmes.
• Experience in leading and motivating teams and building cultures that bring out the best in individuals. A confident people manager with experience of coaching and supporting others to develop and achieve results
• A great communicator with extensive experience of effectively engaging with and influencing stakeholders at all levels in a business
• A strategic thinker, who looks and plans ahead, with ability to identify appropriate change and to deliver it while keeping their team and all stakeholders engaged
• Demonstrable ability to use and understand trends and insights to positively influence development and delivery of activities
• Problem‑solving skills to overcome challenges and a passion to deliver the best possible results for our supporters and our charity

Qualifications & Requirements

So, if you have a passion for fundraising and are looking to lead a successful legacy team who have ambitions grow further this could be the role for you. This post requires a valid driving licence.

About RNLI

Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two thirds of our lifesaving services.