Staff Product Manager - Web Growth

Intercom; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading tech company seeks a Staff PM for Web Growth to own web growth strategy and enhance its online presence. The role requires deep analytical skills and the ability to mentor other PMs. The ideal candidate will have experience with high-performing websites and the ability to drive outcomes through data-driven storytelling. This position offers a competitive salary, equity in a fast-growing startup, and a hybrid working environment, requiring in-office presence three days a week.

Benefits

Competitive salary and equity

Lunch and fully stocked kitchen

Pension scheme & match

Life assurance and health insurance

Flexible paid time off

Paid maternity and paternity leave

Cycle-to-work scheme with bike storage

MacBooks provided for work

Qualifications

• Track record of driving growth/product strategy for high-performing websites.
• Ability to analyze data for opportunities regarding funnel health.
• Experience in leading complex programs and mentoring PMs.

Responsibilities

• Own web growth strategy and deliver measurable results.
• Analyze funnel trends to shape priorities.
• Identify and prioritize optimization opportunities.
• Translate analysis into clear priorities for cross-functional teams.
• Mentor and coach other PMs.
• Align stakeholders around shared goals.

Skills

Experience in web growth

Deeply analytical

Operationally minded

Strong collaborator and communicator

Comfortable in a fast-paced environment

Job description

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What\u2019s the opportunity?

Intercom treats our website as a product. As the Staff PM for Web Growth, you\u2019ll own the delivery of our growth strategy and performance of our entire web presence, including intercom.com and fin.ai. These sites are critical growth engines: they must deliver measurable results while setting the standard for user experience, clarity, and innovation.

This is a high-impact role: you\u2019ll combine deep analytical skills with strategic vision, identifying opportunities across CRO, demand generation, and funnel performance, and translating them into actionable roadmaps. You\u2019ll also play a leadership role in mentoring other PMs and elevating the overall bar for growth excellence.

What will I be doing?

• Own web growth strategy: Develop and evolve a holistic strategy for how our websites drive growth.
• Deeply understand performance: Analyze funnel trends and uncover insights that shape priorities.
• Identify and prioritise opportunities: Spot areas to optimise (CRO, SEO/AEO, page performance) and make clear tradeoffs to maximise impact.
• Drive outcomes: Translate analysis into clear priorities and partner with design, engineering, marketing, and data teams to deliver measurable results.
• Mentor and coach: Support the growth of other PMs by providing guidance, feedback, and best practices.
• Partner cross-functionally: Align product, marketing, design, engineering, and analytics stakeholders around shared goals and sequencing.

What skills do I need?

• Experience in web growth: you\u2019ve owned growth/product strategy for high-performing websites and can show measurable impact.
• Deeply analytical: skilled at using data to identify opportunities, diagnose funnel health, and guide strategy.
• Operationally minded: able to run complex programs end-to-end, lead other PMs / producers, and scale processes so the web team can ship consistently and at high quality.
• Strong collaborator and communicator: able to align diverse stakeholders with crisp, data-driven storytelling.
• Comfortable in a fast-paced, high-bar environment with ambitious goals and tight feedback loops.

We are a well treated bunch, with awesome benefits! If there\u2019s something important to you that\u2019s not on this list, talk to us!

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you\u2019re cycling, we\u2019ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.