Sr Analyst, Performance Marketing (Metasearch)

Only Marketing Jobs; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global travel technology company is looking for a Marketing Analyst to analyze partner campaign performance and optimize marketing strategies. The ideal candidate will have a Bachelor’s degree with a strong analytical focus, 3+ years of experience in online marketing, and skills in SQL and data visualization. This role offers the opportunity to work in a dynamic environment and contribute to strategic decisions in a company committed to an inclusive culture.

Benefits

Inclusive work environment

Recognition by Forbes and others

Opportunities for career growth

Qualifications

• 3+ years in online marketing; CPC campaign management preferred.
• Experience in the Air / Flights / Airlines domain is highly preferred.
• Strong quantitative and analytical abilities.

Responsibilities

• Understand partner campaign performance drivers and conduct analysis.
• Optimize campaign delivery for growth at targeted ROI.
• Build reporting and dashboards for P&L management.

Skills

Analytical skills

Data-driven mindset

Proficient in Excel

Communication skills

Collaboration

Education

Bachelor’s degree in a related field

Tools

SQL

Tableau

Python

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

Introduction to the Team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

In this role, you will :

• Understand the complexities of partner campaign performance drivers and conduct in depth analysis to capture impactful insights on growth opportunities and measure channel performance.
• Optimize campaign delivery to grow bookings at a targeted return on investment, ensuring the right balances across spend, volume, and efficiency.
• Recommend changes to spend levels, surface test opportunities, develop measurement frameworks, and evaluate experiment results.
• Build regular reporting and dashboards that enable P&L management, highlight performance trends, and support day-to-day decision-making.
• Ensure ads are correctly configured, performing as expected, and tracked consistently across internal and external systems.
• Troubleshoot operational issues with partners and cross-functional teams, driving swift, data-backed resolutions.
• Develop and maintain strong relationships with internal collaborators and external Metasearch partners.
• Stay informed on industry and competitive trends, proactively sharing insights, test results, and market developments to strengthen team strategy.

Experience and qualifications :

• Bachelor’s degree in a related field with strong analytical focus, or equivalent professional experience.
• Experience in the Air / Flights / Airlines domain is highly preferable, especially within performance marketing or commercial analytics.
• Experience working in a data-driven commercial environment.
• 3+ years in online marketing; CPC campaign management (Metasearch or SEM) preferred.
• Comfortable working with data at scale, understanding databases, and navigating large datasets.
• Proficient in Excel; basic–intermediate SQL required.
• Experience with Tableau or similar data visualization tools preferred.
• Knowledge of Python or other data-processing languages a plus.
• Strong quantitative and analytical abilities, with comfort using data to inform decisions.
• Exceptional attention to detail and ability to manage complex, time-sensitive initiatives.
• Strong communication and stakeholder management skills.
• Independent, proactive, and a self-starter who takes ownership of outcomes.
• Highly collaborative, with a bias for action.
• Passion for the travel industry a strong plus.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.

Expedia Group's family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.