Sponsorship & Event Sales Executive

Get Berkshire Active; Leicester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A sports organization based in Leicester is looking for a proactive Sponsorship & Event Sales Executive. The role involves generating new sponsorship opportunities, managing partner relationships, and driving event sales. The successful candidate will showcase strong negotiation and communication skills and will be responsible for meeting sales targets and effectively collaborating with marketing teams.

Qualifications

• Proven experience in sponsorship or sales, ideally within sports or events.
• Ability to develop tailored proposals and presentations.
• Experience in managing relationships with sponsors.

Responsibilities

• Identify and approach potential sponsors across various sectors.
• Develop tailored sponsorship proposals and presentations.
• Negotiate and close sponsorship deals.
• Maintain strong relationships with existing sponsors.
• Collaborate with marketing and events teams for activations.

Skills

Negotiation skills

Strong communication skills

Sales strategy development

Relationship management

Event sales expertise

Job description

• Identify and approach potential sponsors across various sectors.
• Develop tailored sponsorship proposals and presentations.
• Negotiate and close sponsorship deals in line with Club objectives.
• Maintain strong relationships with existing sponsors, ensuring contractual obligations are met.
• Collaborate with marketing and events teams to deliver sponsor activations.
• Monitor and report on sponsorship performance.
• Identify and approach potential businesses to sell hospitality and room hire.
• Develop and implement a sales strategy to drive non-matchday sales through conferencing and events.
• Meet and exceed sales targets as set by the Head of Commercial.
• Attend networking events and represent the Club professionally.
• Accurately report on all sponsorship sales in line with your set KPI'S.
• Attend events at the ground to ensure smooth running of delivery.
• Maintain accurate records of sponsorship activity and pipeline.

The Sponsorship & Event Sales Executive will be responsible for generating new sponsorship opportunities, managing existing partner relationships, driving event sales, proactively selling event and hospitality space on non-matchdays and delivering value to sponsors through innovative activation strategies. This role requires a proactive, results‑driven individual with strong communication and negotiation skills.