Software Sales Associate

CDW LLC.; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading IT solutions provider in London seeks a Software Sales Associate to manage key strategic software accounts. This role involves ensuring customer satisfaction through effective renewals management and onboarding of new clients. Candidates should possess software licensing sales experience and strong knowledge of tools like Citrix and VMware, along with outstanding communication skills. Opportunities for personal development are available, with some travel required.

Qualifications

• Previous software licensing sales experience working with large accounts.
• Hold latest software sales and licensing accreditations or achieve within 3 months.
• Understanding of RFP and Tender processes.

Responsibilities

• Own day-to-day service delivery and support for assigned strategic accounts.
• Guide new customers through onboarding and setup of software solutions.
• Monitor usage patterns and proactively identify opportunities.

Skills

Software licensing sales experience

Strong working knowledge of Citrix, VMware, Adobe, Red Hat and Mimecast

Intermediate/advanced Excel knowledge

Outstanding communication skills

Ability to prioritize multiple initiatives

Job description

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

Job Summary

A detail-oriented and customer-focused Software Sales Associate to support and manage the day-to-day servicing of our key strategic software accounts. This role plays a critical part in ensuring the success, satisfaction and retention of our customers by driving optimisation, consolidation, operational efficiencies and effective renewals management.

As a key liaison between our clients, sales teams and software vendors, the Software Sales Associate ensures seamless onboarding, and identifies opportunities for optimisation and growth. Your work will directly contribute to customer satisfaction, renewal rates and the overall success of long-term client partnerships.

What you will do

• Own day-to-day service delivery and support for assigned strategic accounts, ensuring contractual commitments are met and value exceeds SLAs
• Guide new customers through onboarding, ensuring successful setup and integration of software solutions, and establishing clear expectations and goals
• Act as the voice of the customer internally by tracking and communicating needs, pain points, and feedback to internal teams
• Monitor usage patterns and proactively identify gaps or opportunities to increase engagement and product utilisation
• Triage and resolve licensing queries in collaboration with vendor teams, ensuring timely and effective solutions
• Support renewal strategies by ensuring ongoing client satisfaction, value realisation, and relationship management

Preferred skills, experience, and qualities needed

• Previous software licensing sales experience working with large accounts, reseller, distribution or vendor roles
• Hold latest software sales and licensing accreditations or achieve within 3 months for Citrix, VMware, or RedHat
• Additional vendor accreditation as required by business
• Experience of vendor audit reviews and Install Base Reports
• Strong working knowledge of Citrix, VMware, Adobe, Red Hat and Mimecast
• Skilled in presenting licensing models and agreement structures to clients
• Experience with Microsoft Office (intermediate/advanced Excel knowledge an advantage)
• Understanding of RFP and Tender processes and experience with providing a response
• Understanding of Tail-End requirements of clients and delivering cost savings/cost avoidance

What we expect of you

• Highly ambitious, credible, motivated, and accountable individual with an appreciation for building meaningful and lasting relationships
• Detail-oriented with strong time management skills combined with the capacity to lead and work on multiple initiatives, as well as dynamically prioritise and pivot based on changing business needs
• Outstanding communications skills, with the ability to clearly and concisely present concepts and recommendations in verbal, written, and presentation formats to customers, senior leaders, and cross-functional audiences
• High levels of industry-related knowledge with an insatiable thirst for new information relevant to the market
• Prepared for occasional travel between CDW UK & International offices as the role requires whilst maintaining a suitable home life balance
• Ability to allocate time to undertake personal development activities such as attending training, achieving certifications, and focusing on soft-skill development – always seeking to personally develop as an individual

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.