Social Media Manager - The Cinnamon Club - Westminster

Cinnamon Collection - Boparan Restaurant Group; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A modern Indian cuisine restaurant group in London is seeking a Social Media Manager to elevate their brand across digital platforms. This role involves shaping media strategies, creating engaging content, and analyzing campaign performance. Ideal candidates have 2–3 years of experience in digital marketing, are creative storytellers, and are skilled in social media management and analytics tools. Join us to help amplify the stories behind our restaurants and chefs!

Qualifications

• 2–3 years’ experience in media, digital marketing, or communications, ideally in hospitality.
• Proficient in engaging content creation across various platforms.
• Familiar with SEO/SEM, influencer marketing, and data analytics.

Responsibilities

• Develop and execute impactful media plans.
• Create and curate content for various digital platforms.
• Manage and grow social media presence across channels.
• Analyze campaign performance to optimize engagement.

Skills

Media experience

Creative storytelling

Digital marketing

Social media management

Tools

Meta Ads Manager

Google Analytics

Adobe Creative Suite

Canva

Job description

Join The Cinnamon Collection as a Social Media Manager.

Are you a creative storyteller with a flair for strategy and a passion for hospitality? The Cinnamon Collection – pioneers of modern Indian cuisine – are looking for a talented SocialMedia Manager to bring our brand to life across digital and traditional platforms.

Why You’ll Love Working With Us

At The Cinnamon Collection, we don’t just serve food – we create memorable experiences that inspire our guests to return time and time again. As our Social Media Manager, you’ll play a pivotal role in shaping how the world sees us, building our digital presence, and amplifying the stories behind our restaurants, chefs, and innovative menus.

Your Role

• Shape the Strategy: Develop and deliver impactful media plans that build brand awareness, drive engagement, and support business growth across our restaurant portfolio.
• Create & Curate Content: Lead on creative storytelling across social media, websites, email, and digital campaigns. Work closely with chefs and restaurant teams to showcase everything from seasonal menus to exciting events.
• Grow Our Community: Manage and develop our social media presence, from Instagram and TikTok to LinkedIn, responding to trends and engaging with our growing audience.
• Analyse & Optimise: Track campaign performance using tools like Meta Ads Manager and Google Analytics, making data-driven decisions to improve reach, engagement, and ROI.
• Build Partnerships: Collaborate with PR agencies, influencers, and media partners to maximise brand visibility and amplify key campaigns.

What We’re Looking For

• Experienced & Insightful: You have 2–3 years’ experience in media, digital marketing, or communications—ideally in hospitality, food & beverage, or lifestyle sectors.
• Creative Storyteller: From copy to visuals, you know how to craft engaging content that connects with an audience.
• Digitally Savvy: You’re confident with paid media (Meta, Google), influencer marketing, SEO/SEM, and tools like Canva, Adobe Creative Suite, and Google Analytics.
• Organised & Results-Driven: You thrive in a fast-paced environment, balancing creativity with data-led decision-making.

Boparan Restaurant Group (BRG) is a growing hospitality group committed to striving to become the Best Restaurant Group in everything we do. We’re obsessed with building credibility, going above and beyond, and delivering a memorable guest experience and an amazing working environment.

At BRG, we live by our core values:

Honest – Acting with integrity in everything we do.

Hardworking – Giving our best, every day.

Hungry – Always striving for growth and excellence.

Heart – Caring deeply about our people, our guests, and our communities.

If you’re an experienced and motivated media professional who loves food, people, and creativity, we’d love to have you on board as our SocialMedia Manager at The Cinnamon Collection. Apply today and help us take our brand to the next level!